CROSS-SELL - What could be a/b tested first?
- Sylvain Paillard
All the elements of the “What to start with?” list could also be used in a/b testing. The list here-after provides additional Best Practices that can be quickly tried.
Group | Name | Short description | |
|---|---|---|---|
| 1 | Context Products > Often Bought/Viewed/Basketed Together Context Products > Collaborative Filtering Bought/Viewed/Basketed Together | Promote products often bought together with the products already in the basket (alternative with viewed in same session and added to the basket in same session) (first practice with statistics, second variant with AI Collaborative Filtering) | |
| 2 | Context Products > Discovery Tags Context Products > Defining Tags | Promote products or content with Discovery Tags matching the products already in the basket. Each product gets a list of Discovery Tags representing the most common search terms used to find a product. Each product gets a list of Defining Tags representing which is a subset of the product attributes values that have been identified as important in the selection of a product | |
| 3 | Context Products > End-up Buying | Products which are often bought in the same session after viewing the products already in the basket | |
| 4 | Context Products > Value Flags | Promote products or content with the same valuable value flags as the products already in the basket (5 stars, best-seller, novelties, recent discounts, staff pick of the week, …) | |
| 5 | Context Products > Low/High End | Promote products or content in the same Price Quadrant as the products already in the basket. | |
| 6 | Viewed Category, Brands & Landing Pages Used Facets Values Used Price Range Previous Search(es) Related Search(es) | Promote products matching the
| |
| 7 | Promote products or content with attribute values matching previously viewed products | ||
| 8 | Promote products or content with attribute values matching previously bought products | ||
| 9 | Exclude products the customer has recently purchased | ||
| 10 | Product Views & Engagement Trends | Most viewed or baskested items within different time frames | |
| 11 | Promote products based on the self-learning of the Widget click/display score, either directly on the amount of clicks or on the conversion, average bought value or margin generated by the clicks Display = visual impression detected on the screen of the user before, during and after scrolling on the page | ||
| 12 | Segmented Widget Display $Value Self-Learning > Context Products Segmented Widget Display $Value Self-Learning > Context Products Attribute | Promote products based on the self-learning of the Widget click/display score segmented per context products or attributes, either directly on the amount of clicks or on the conversion, average bought value or margin generated by the clicks Display = visual impression detected on the screen of the user before, during and after scrolling on the page | |
| 13 | Purchases > Rebuyable products | Promote products the customer has already bought which can be repurchased Each product can be automatically labelled as rebuyable if enough people bought it several time, or if it belongs to a category you know to be rebuyable or doesn’t belong to any category which you know to be not-rebuyable . |