Visitor Journey Personalization (VJP)

Introduction

The Visitor Journey Personalization (VJP) provides a list of Best Practice Strategies based on the recent behavior of the visitor.

The VJP only rely on the online behaviors (product clicks, add to basket, …) of the visitor in his current or prior sessions (if any recognized by Boxalino visitor cookie). It therefore works for all visitors and not only identified / logged in customers. There is a dedicated list of Best Practices for identified / logged in customers in Customer Journey Personalization (CJP).

Best Practices Strategies