Technical Integration of the Boxalino Winning Interactions Platform into Your E-shop

Owned by Sylvain Paillard
Last updated: Jun 13, 2023
3 min read

Introduction

Boxalino Winning Interactions is a powerful platform that offers advanced personalization and recommendation capabilities for e-commerce websites. Integrating Boxalino into your e-shop can enhance user experiences, increase conversions, and drive revenue growth. This article provides an overview of the key technical integration topics involved in incorporating the Boxalino platform into your e-shop.

1. Data Integration

To leverage the full potential of Boxalino, you need to integrate various data structures within your e-shop. These data structures include:

  • doc_product: Represents product information such as SKU, name, description, price, and image URLs.

  • doc_attribute: Defines product attributes meta-data for any attribute such as color, size, brand, etc.

  • doc_attribute_value: Maps attribute values to their respective attributes (especially for the category tree)

  • doc_language: Specifies the languages used in your e-shop.

  • doc_order: Captures purchase history information for analysis and personalized recommendations.

  • doc_user: Stores user profiles, preferences, and newsletter subscriber status

  • doc_content: Contains information about headless content, such as blog articles or landing pages.

Find more here: https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/252280881

Proper integration of these data structures allows Boxalino to leverage your product and user data to provide personalized recommendations and optimize user experiences.

2. Narrative API

The Narrative API is a crucial component of Boxalino that enables you to deliver personalized recommendations and optimize content on both the server side and client side of your e-shop. The API offers various modules that can be used based on your UX designs and requirements. Some commonly used modules documented here are:

  • WELCOME: Displays personalized welcome messages to users.

  • SEARCH/NAVI: Enhances search functionality and provides navigation assistance.

  • UP-SELL: Recommends additional products that complement the user's selected items.

  • CROSS-SELL: Suggests related or complementary products to enhance upselling opportunities.

  • RE-BUY: Promotes repeat purchases by recommending previously bought items.

  • INDIVIDUALIZE: Integrates product composite images for mailchimp and e-shop newsletters.

  • PROMOTE: Highlights specific products or offers to increase visibility and conversions.

  • READ: Recommends relevant blog articles or content to engage users.

  • RE-TARGET: Personalizes trigger mails based on user behavior and preferences.

Find more here:  https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/8749643

By leveraging these modules, you can deliver tailored recommendations, optimize search results, and improve overall user engagement on your e-shop.

3. Tracker

The Boxalino Tracker is an essential component that enables the collection of user behavior data on your e-shop. By implementing the Tracker, you can track user interactions, clicks, purchases, and other relevant events. This data is crucial for generating personalized recommendations and improving the accuracy of the Boxalino algorithms.

The Tracker API documentation provides detailed instructions on how to implement the tracking code and meet the narrative HTML markup requirements for product recommendations and listings: https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/8716641/JS+Tracker+API#Narrative-HTML-markup-requirements

Overlays (Real-Time Injections)

The Real-Time Injections (RTI) module allows you to inject dynamic content into your e-shop in real-time, providing a more seamless and efficient integration with Boxalino's personalization capabilities.

GA4 Data

If your e-shop utilizes Google Analytics 4 (GA4), it is important to ensure the continued transfer of data from GA4 to Boxalino for analysis and personalization purposes. The Boxalino documentation provides guidelines on how to configure the data transfer from GA4 to BigQuery, allowing Boxalino to receive the necessary data seamlessly.

Conclusion

Integrating the Boxalino Winning Interactions platform into your e-shop requires proper data integration, utilization of the Narrative API modules, implementation of the Tracker, consideration of overlays with RTI, and continuous data transfer from GA4. By following the technical integration topics outlined in this article, you can unlock the full potential of Boxalino's personalization capabilities, enhance user experiences, and drive success in your e-commerce business.