WELCOME - What to start with (for the go-live)?
- Sylvain Paillard
Group | Name | Short description | |
|---|---|---|---|
| 1 | Best-selling trends, top recently generating revenue / margin products, often contributing to higher AOV, … | ||
| 2 | Exclude Ineffective Product Groups | Remove out-of-stock products, as well as zero or low-value products, low margin, or any other unwanted products (the second practice considers the 1st or 2nd most sold sku of each product group, for example to exclude products which top sold variant(s) are currently out of stock) | |
| 3 | Promote products or content with valuable value flags (5 stars, best-seller, novelties, recent discounts, staff pick of the week, …) | ||
| 4 | Promote products or content with attribute values matching previously viewed products | ||
| 5 | Promote products or content with attribute values matching previously bought products | ||
| 6 | Exclude products the customer has recently purchased | ||
| 7 | Exclude Products already in the basket | Exclude products that are already in the basket of the visitor |