Best Practice Strategies

Introduction

We provide here a list of Best Practice Strategies already proven and prepared you can simply copy & paste in the Boxalino Admin.

Please make sure to control that you copy Best Practices that are appropriate for each WPO by checking the match in the WPO column

Best Practice Groups

Here are the Best Practice Groups (each group contains a list of Best Practice Strategies):

Group

Description

Group

Description

Visitor Journey Personalization (VJP)

Logics based on the recent behavior of the visitor (e.g.: recent product views).

Customer Journey Personalization (CJP)

Logics based on the profile and purchaes of the customer (e.g.: last purchase).

Marketing Alignment (MA)

Logics based on the current marketing campaigns.

Produt & Context Statistics (PCS)

Logics based on the statistics of products (e.g.: number of sales of a product over time)

Product & Content Attributes (PCA)

Logics based on attributes of the products (either attributes you exported or that Boxalino calculated)

Product & Content Contexts (PCC)

Logics based on the Product (or Content) context, like the main product of a Product Detail Page (PDP) or the curent content of the Basket.

Search Term Relevance (STR)

Logics based on the Search Query (either the search made in your web-site or on Search Engines before coming to your web-site).

In the admin menu

Under Strategies -> Best Practices you will find a view where other customers have recorded positive experiences while using the Boxalino Intelligence.

This view is only a presentation of successful cases we did and their results (purely informative)