Customers Dashboard
- Sylvain Paillard
- Ralf Baumgartner (Unlicensed)
- Ralf Baumgartner
This report is a dashboard, mixing 6 different key information about your Customer Transactions performance (by default over the last 30 days):
Section description | Type | Position | |
|---|---|---|---|
| 1 | Transactions, Revenue (and Margin) per Gender, Age (Decade) and Region | Time charts / Pie charts / Bar Charts | 1st row |
| 2 | Active Customers, Transactions, Revenue (and Margin) per Lifetime Transactions and Lifetime Revenue | Bar Charts | 2nd and 3rd row (left) |
| 3 | Share of revenue of New VS Existing Customer | Area chart | 2nd row (center) |
| 4 | Percent of Identified Session per traffic channel | Time chart | 2nd row (right) |
| 5 | Top-Revenue Customers (of the current period) | Table | 3rd row (center) |
| 6 | Revenue per product property (brand) by age and gender | Bubble Chart | 3rd row (right) |
Reporting Metrics
Name | Abbreviation | Optional | Sections |
|---|---|---|---|
Transactions Metric | Transactions |
| 1.1, 2.2, 5, 6 |
Revenue Metric | Revenue, $ |
| 1.2, 2.3, 3, 5 |
Margin Metric | Margin, M. | YES | 1.3, 2.4, 5 |
Active Customers | Active Cust. , A:Customers |
| 2.1 |
Identified Sessions | Identified S. |
| 4 |
Lifetime Transactions | LTT, LT Transactions, LT:T |
| 5 |
Lifetime Revenue | LTR, LT Rev., LT:$ |
| 5 |
Lifetime Transaction Quantity | LTQ, LT Qty, LT:Q | YES | 5 |
Lifetime Margin | LTM, LT Marg. LT:M | YES | 5 |
Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
Customer Gender | Gender | 1, 5, 6 |
Customer Decade | Decade | 1, 6 |
Customer Region | C. Region, C:Region | 1, 5 |
Customer Greater Region | Greater Region | 1.1, 1.2, 1.3 |
Lifetime Transactions Level | LTTL, LT Transactions L. , LT:TL | 2 |
Lifetime Revenue Level | LTRL, LT Rev. L. , LT:$L | 2 |
New Customer Segment | New Cust. , New:C | 3 |
Existing Customer Segment | Existing Cust. , Existing:C | 3 |
Traffic Channel | Channel | 4 |
Customer ID | C. ID, C:ID | 5 |
Customer Age | Age | 5 |
First Order Date | First Ord. First:O | 5 |
Last Order Date | Last Ord. Last: O | 5 |
Product Property Value | P.P. Value ,PP:Value | 6 |
Reporting Filters
Name | Abbreviation | Default value | Sections |
|---|---|---|---|
Customer ID | C. ID, C:ID |
|
|
Customer Parameter Name | C. Parameter, C:Param |
|
|
Customer Paramatere Value | C. Param-Value, CP:Value |
|
|
Customer Owners | C. Owner, C:Owner |
|
|
Product Property Name | P.P. Name , PP:Name | brand | 6 |