This report is a dashboard, mixing 6 different key information about your Customer Transactions performance (by default over the last 30 days):

	Section description	Type	Position

	Section description	Type	Position
1	Transactions, Revenue (and Margin) per Gender, Age (Decade) and Region	Time charts / Pie charts / Bar Charts	1st row
2	Active Customers, Transactions, Revenue (and Margin) per Lifetime Transactions and Lifetime Revenue	Bar Charts	2nd and 3rd row (left)
3	Share of revenue of New VS Existing Customer	Area chart	2nd row (center)
4	Percent of Identified Session per traffic channel	Time chart	2nd row (right)
5	Top-Revenue Customers (of the current period)	Table	3rd row (center)
6	Revenue per product property (brand) by age and gender	Bubble Chart	3rd row (right)

Reporting Metrics

Name	Abbreviation	Optional	Sections

Name	Abbreviation	Optional	Sections
Transactions Metric	Transactions		1.1, 2.2, 5, 6
Revenue Metric	Revenue, $		1.2, 2.3, 3, 5
Margin Metric	Margin, M.	YES	1.3, 2.4, 5
Active Customers	Active Cust. , A:Customers		2.1
Identified Sessions	Identified S.		4
Lifetime Transactions	LTT, LT Transactions, LT:T		5
Lifetime Revenue	LTR, LT Rev., LT:$		5
Lifetime Transaction Quantity	LTQ, LT Qty, LT:Q	YES	5
Lifetime Margin	LTM, LT Marg. LT:M	YES	5

Reporting Dimensions

Name	Abbreviation	Sections

Name	Abbreviation	Sections
Customer Gender	Gender	1, 5, 6
Customer Decade	Decade	1, 6
Customer Region	C. Region, C:Region	1, 5
Customer Greater Region	Greater Region	1.1, 1.2, 1.3
Lifetime Transactions Level	LTTL, LT Transactions L. , LT:TL	2
Lifetime Revenue Level	LTRL, LT Rev. L. , LT:$L	2
New Customer Segment	New Cust. , New:C	3
Existing Customer Segment	Existing Cust. , Existing:C	3
Traffic Channel	Channel	4
Customer ID	C. ID, C:ID	5
Customer Age	Age	5
First Order Date	First Ord. First:O	5
Last Order Date	Last Ord. Last: O	5
Product Property Value	P.P. Value ,PP:Value	6

Name	Abbreviation	Default value	Sections

Name	Abbreviation	Default value	Sections
Customer ID	C. ID, C:ID
Customer Parameter Name	C. Parameter, C:Param
Customer Paramatere Value	C. Param-Value, CP:Value
Customer Owners	C. Owner, C:Owner
Product Property Name	P.P. Name , PP:Name	brand	6