Main Dashboard
- Ralf Baumgartner (Unlicensed)
- Sylvain Paillard
- Ralf Baumgartner
This report is a dashboard, mixing 8 different key information about your Website performance (by default over the last 30 days):
Section description | Type | Position | |
|---|---|---|---|
| 1 | Sessions, Bounce Rate, Pages Views per Session, Product Detail Pages Views per Session, Basket Abandon Rate and Conversion Rate | Time charts | 1st row (left) |
| 2 | Online & Offline Transactions and Revenue | Time charts | 1st row (right) |
| 3 | Widget Displays, Clicks, Click Unique Purchases and Click Revenue | Pie charts | 2nd row (left) |
| 4 | Unique Purchases per day (and Revenue/Margin) of top 10 products | Time chart | 2nd row (center) |
| 5 | Current and past A/B Tests | Table | 2nd row (right) |
| 6 | Volume( Requests), Unique Purchases and Click Revenue of top searches | Table | 3rd row (left) |
| 7 | Unique Purchases per day (and Revenue/Margin) of top 10 values of product properties (brand) | Time chart | 3rd row (center) |
| 8 | Latest Winning Interaction Alerts | Table | 3rd row (right) |
Reporting Metrics
Name | Abbreviation | Optional | Sections |
|---|---|---|---|
Sessions Metric | Sessions |
| 1.1 |
Session Bounce Rate | Bounce Rate |
| 1.2 |
Session Pages per Session | PV / Session | YES | 1.2 |
Session Product Detail Pages Views per Session | PDP / Session | YES | 1.2 |
Session Basket Abandon Rate | Basket Abandon % | YES | 1.2 |
Session Conversion Rate | S:CR, Session CR |
| 1.3 |
Online Transactions Metric | Online Transactions, Online T# |
| 2.1 |
Offline Transactions Metric | Offline Transactions, Offline T# |
| 2.2 |
Online Revenue Metric | Online Revenue, Online $ |
| 2.3 |
Offline Revenue Metric | Offline Revenue, Offline $ |
| 2.4 |
Displays Metric | Displays |
| 3.1 |
Clicks Metric | Clicks |
| 3.2 |
Click Unique Purchases Metric | Click Unique Purchases, Click UPs |
| 3.3, 6 |
Click Revenue Metric | Click Revenue, Click $ |
| 3.4, 6 |
Requests Metric | Requests |
| 6 |
Revenue Metric | Revenue, $ | YES | 4, 7 |
Margin Metric | Margin, M. | YES | 4, 7 |
Purchase Quantity Metric | Purchase Quantity | YES | 4, 7 |
Unique Purchases Metric | Unique Purchases, UPs | YES | 4, 7 |
Unique Purchases per Day Metric | Unique Purchases per Day |
| 4,7 |
A/B Test CTR Change | CTR Change, CTR 𝚫 |
| 5 |
A/B Test BTR Change | BTR Change, BTR 𝚫 |
| 5 |
A/B Test BTR Confidence | BTR Conf. |
| 5 |
Yearly Revenue Increase Metric | Yearly Revenue Increase |
| 5 |
Alert Metric Value | Value |
| 8 |
Alert Metric Prior Day Value | Prior Day Alert Value, Prior Day Value |
| 8 |
Alert Metric Value Change | %𝚫 |
| 8 |
Alert Metric Value Difference | Difference, Diff. |
| 8 |
Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
Widget Segment | Widget | 3, 5 |
Product Title | P. Title, Title | 4 |
A/B Test Start Date | Start | 5 |
A/B Test End Date | End | 5 |
A/B Test Winner Variant | Winner | 5 |
Site Search Term | Search Term | 6 |
Product Property Value | P.P. Value, PP:Value | 7 |
Alert Date | Date | 8 |
Alert Segment | Segment | 8 |
Alert Metric | Metric | 8 |
Reporting Filters
Name | Abbreviation | Default value | Sections |
|---|---|---|---|
Device Category | Device |
|
|
Traffic Channel | Channel |
|
|
Session Language | Language |
|
|
Returning Visitor | Returning |
|
|
Order System | O. Sys. , O:Sys |
|
|
A/B Test Widget Segment |
|
|
|
A/B Test Status | Status | running, success | 5 |
A/B Test Device Category |
| all devices | 5 |
Product Title | P. Title, Title |
| 4 |
Product Property Name | P.P. Name, PP:Name | brand | 7 |
Alert Segment | Segment |
| 8 |
Alert Metric | Metric |
| 8 |