Google Shopping
This report is an overview of your Google Shopping performance per Product Property and Product.
Section description | Type | Position | |
---|---|---|---|
1 | Performance per Property | Table | 1st row (left) |
2 | Performance per Property Top 10 (Clicks) | Time charts | 1st row (right) |
3 | Performance per Product | Table | 2nd row (left) |
4 | Performance per Product Top 10 (Clicks) | Time chart | 2nd row (right) |
Reporting Metrics
Name | Abbreviation | Optional | Sections |
---|---|---|---|
Unique Products Metric | Unique Products |
| 1 |
Google Shopping Cost Metric | Cost |
| 1, 2, 3, 4 |
Clicks Metric | Clicks |
| 1, 2, 3, 4 |
Cost per Click Metric | Cost per Click |
| 1, 2, 3, 4 |
Google Shopping Conversions Metric | Conversions |
| 1, 2, 3, 4 |
Session Conversion Rate | S:CR, Session CR |
| 1, 2, 3, 4 |
Cost per Conversion Metric | Cost per Conversion |
| 1, 2, 3, 4 |
In Scope % | In Scope |
| 1, 2, 3, 4 |
Revenue Metric | Revenue, Online $ |
| 1, 2, 3, 4 |
Revenue Return Metric | Rev. Return |
| 1, 3 |
Revenue Return % | Rev. Return % |
| 1, 2, 3, 4 |
Margin Metric | Margin |
| 1, 2, 3, 4 |
Margin Return Metric | Marg. Return |
| 1, 3 |
Margin Return % | Marg. Return % |
| 1, 2, 3, 4 |
Unique Purchases Metric | UPs | YES | 1, 3 |
Unique Purchases % | UPs % | YES | 1, 3 |
Transaction Quantity Metric | Transaction Qty | YES | 1, 3 |
Product Quantity Metric | Product Qty | YES | 1, 3 |
Quantity % | Qty % | YES | 1, 3 |
Click Revenue % | Click Rev. % | YES | 1, 3 |
Click Margin % | Click Marg. % | YES | 1, 3 |
Cost Revenue Ratio Metric | Cost Revenue Ratio | YES | 1,3 |
Return On Advertising Spend Metric | ROAS | YES | 1,3 |
Reporting Dimensions
Name | Abbreviation | Sections |
---|---|---|
Product Title | P. Title, Title | 3, 4 |
Product ID |
| 3 |
Product Property Value | P.P. Value, PP:Value | 1, 2 |
Reporting Filters
Name | Abbreviation | Default value | Sections |
---|---|---|---|
Device Category | Device |
|
|
Traffic Channel | Channel |
|
|
Session Language | Language |
|
|
Returning Visitor | Returning |
|
|
Session Country | Country |
|
|
Campaign Name |
|
|
|
Campaign ID |
|
|
|
AdGroup Name |
|
|
|
AdGroup ID |
|
|
|
Product Title | P. Title, Title |
|
|
Product ID |
|
|
|
Product Property Name | P.P. Name, PP:Name | brand |
|
Product Property Value |
|
|
|