Product WPO Dashboard
- Sylvain Paillard
- Ralf Baumgartner
This report is a dashboard, mixing 6 different key information about your Product Widget & Page Optimizer (WPO) performance (by default over the last 30 days). It is connected mainly to the first row of WPO of Boxalino (level 1) about products:
Section description | Type | Position | |
|---|---|---|---|
| 1 | WPO Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin | Pie charts | 1st column |
| 2 | AWARENESS : Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per WELCOME Widget (home page) | Time charts | 2nd column |
| 3 | CONSIDERATION : Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per SEARCH/NAVI Widget (search, navigation, …) | Time Charts | 3rd column |
| 4 | EVALUATION : Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per UP-SELL Widget (product recommendations on pdp) | Time Charts | 4th column |
| 5 | LOYALTY: Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per RE-BUY Widget | Time Charts | 5th column |
| 6 | PURCHASE: Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per PURCHASE Widget | Time Charts | 6th column |
Reporting Metrics
Name | Abbreviation | Optional | Sections |
|---|---|---|---|
Displays Metric | Displays |
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Clicks Metric | Clicks |
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Click Unique Purchases Metric | Click Unique Purchases, Click UPs |
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Click Revenue Metric | Click Revenue, Click $ |
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Click Margin Metric | Click Margin, Click M. |
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Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
WPO Segment | WPO | 1 |
Widget Segment | Widget | 2-6 |
Reporting Filters
Name | Abbreviation | Default value | Sections |
|---|---|---|---|
Device Category | Device |
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Traffic Channel | Channel |
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Session Language | Language |
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Returning Visitor | Returning |
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