Google Shopping

This report is an overview of your Google Shopping performance per Product Property and Product.

Section description

Type

Position

Section description

Type

Position

1

Performance per Property

Table

1st row (left)

2

Performance per Property Top 10 (Clicks)

Time charts

1st row (right)

3

Performance per Product

Table

2nd row (left)

4

Performance per Product Top 10 (Clicks)

Time chart

2nd row (right)

Reporting Metrics

Name

Abbreviation

Optional

Sections

Name

Abbreviation

Optional

Sections

Unique Products Metric

Unique Products

 

1

Google Shopping Cost Metric

Cost

 

1, 2, 3, 4

Clicks Metric

Clicks

 

1, 2, 3, 4

Cost per Click Metric

Cost per Click

 

1, 2, 3, 4

Google Shopping Conversions Metric

Conversions

 

1, 2, 3, 4

Session Conversion Rate

S:CR, Session CR

 

1, 2, 3, 4

Cost per Conversion Metric

Cost per Conversion

 

1, 2, 3, 4

In Scope %

In Scope

 

1, 2, 3, 4

Revenue Metric

Revenue, Online $

 

1, 2, 3, 4

Revenue Return Metric

Rev. Return

 

1, 3

Revenue Return %

Rev. Return %

 

1, 2, 3, 4

Margin Metric

Margin

 

1, 2, 3, 4

Margin Return Metric

Marg. Return

 

1, 3

Margin Return %

Marg. Return %

 

1, 2, 3, 4

Unique Purchases Metric

UPs

YES

1, 3

Unique Purchases %

UPs %

YES

1, 3

Transaction Quantity Metric

Transaction Qty

YES

1, 3

Product Quantity Metric

Product Qty

YES

1, 3

Quantity %

Qty %

YES

1, 3

Click Revenue %

Click Rev. %

YES

1, 3

Click Margin %

Click Marg. %

YES

1, 3

Cost Revenue Ratio Metric

Cost Revenue Ratio

YES

1,3

Return On Advertising Spend Metric

ROAS

YES

1,3

Reporting Dimensions

Name

Abbreviation

Sections

Name

Abbreviation

Sections

Product Title

P. Title, Title

3, 4

Product ID

 

3

Product Property Value

P.P. Value, PP:Value

1, 2

Reporting Filters

Name

Abbreviation

Default value

Sections

Name

Abbreviation

Default value

Sections

Device Category

Device

 

 

Traffic Channel

Channel

 

 

Session Language

Language

 

 

Returning Visitor

Returning

 

 

Session Country

Country

 

 

Campaign Name

 

 

 

Campaign ID

 

 

 

AdGroup Name

 

 

 

AdGroup ID

 

 

 

Product Title

P. Title, Title

 

 

Product ID

 

 

 

Product Property Name

P.P. Name, PP:Name

brand

 

Product Property Value

 

 

 

Advanced

  • Click on or select a Property Value to see only Products with that (those) Values.