Marketing
In the Marketing sections, the administrator can defined campaigns (which will be used potentially in many different places like to display personalized banners, to generate a campaign landing page or to defined campaign related product recommendations in the newsletter).
It is also in this section that the administrator can define Narratives (Layout of static or dynamic pages) and their Layout Blocks (the Layout Blocks are the building blocks, each typically related to a template of the e-shop, which can be used to build Layouts in the Narratives Sub-Section).
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