persona

Online representation of a physical person. Two most common persona types are Visitor and User

Field name	Type	Mode	Description

Field name	Type	Mode	Description
persona_id	STRING	REQUIRED	PK
persona_type_cd	STRING	REQUIRED	V for a visitor with a tracking ID only, U for a logged in user
persona_ts	TIMESTAMP	REQUIRED	first time this persona was found in the data
creation_tm	DATETIME	REQUIRED	technical field
client_id	INTEGER	REQUIRED	technical field
src_sys_id	INTEGER	REQUIRED	technical field

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