persona

Owned by Sylvain Paillard
Nov 19, 2020
1 min read

Online representation of a physical person. Two most common persona types are Visitor and User

Field name

Type

Mode

Description

Field name

Type

Mode

Description

persona_id

STRING

REQUIRED

PK

persona_type_cd

STRING

REQUIRED

V for a visitor with a tracking ID only, U for a logged in user

persona_ts

TIMESTAMP

REQUIRED

first time this persona was found in the data

creation_tm

DATETIME

REQUIRED

technical field

client_id

INTEGER

REQUIRED

technical field

src_sys_id

INTEGER

REQUIRED

technical field