(copy of main dashboard)

This report is a dashboard, mixing 8 different key information about your Website performance (by default over the last 30 days):

	Section description	Type	Position

	Section description	Type	Position
1	Sessions, Session Transactions and Conversion Rate	Time charts	1st row (left)
2	Online & Offline Transactions and Revenue	Time charts	1st row (right)
3	Widget Displays, Clicks, Click Unique Purchases and Click Revenue	Pie charts	2nd row (left)
4	Unique Purchases per day (and Revenue/Margin) of top 10 products	Time chart	2nd row (center)
5	Current and past A/B Tests	Table	2nd row (right)
6	Volume( Requests), Unique Purchases and Click Revenue of top searches	Table	3rd row (left)
7	Unique Purchases per day (and Revenue/Margin) of top 10 values of product properties (brand)	Time chart	3rd row (center)
8	Latest Winning Interaction Alerts	Table	3rd row (right)

Reporting Metrics

Name	Abbreviation	Optional	Sections

Name	Abbreviation	Optional	Sections
Sessions Metric	Sessions		1.1
Session Transactions Metric	Session Transactions, S:Transactions		1.2
Session Conversion Rate	S:CR, Session CR		1.3
Online Transactions Metric	Online Transactions, Online T#		2.1
Offline Transactions Metric	Offline Transactions, Offline T#		2.2
Online Revenue Metric	Online Revenue, Online $		2.3
Offline Revenue Metric	Offline Revenue, Offline $		2.4
Displays Metric	Displays		3.1
Clicks Metric	Clicks		3.2
Click Unique Purchases Metric	Click Unique Purchases, Click UPs		3.3, 6
Click Revenue Metric	Click Revenue, Click $		3.4, 6
Requests Metric	Requests		6
Revenue Metric	Revenue, $	YES	4, 7
Margin Metric	Margin, M.	YES	4, 7
Purchase Quantity Metric	Purchase Quantity	YES	4, 7
Unique Purchases Metric	Unique Purchases, UPs	YES	4, 7
Unique Purchases per Day Metric	Unique Purchases per Day		4,7
A/B Test CTR Change	CTR Change, CTR 𝚫		5
A/B Test BTR Change	BTR Change, BTR 𝚫		5
A/B Test BTR Confidence	BTR Conf.		5
Yearly Revenue Increase Metric	Yearly Revenue Increase		5
Alert Metric Value	Value		8
Alert Metric Prior Day Value	Prior Day Alert Value, Prior Day Value		8
Alert Metric Value Change	%𝚫		8
Alert Metric Value Difference	Difference, Diff.		8

Reporting Dimensions

Name	Abbreviation	Sections

Name	Abbreviation	Default value	Sections

Name	Abbreviation	Default value	Sections
Device Category	Device
Traffic Channel	Channel
Session Language	Language
Returning Visitor	Returning
Order System	O. Sys. , O:Sys
A/B Test Widget Segment
A/B Test Status	Status	running, success	5
A/B Test Device Category		all devices	5
Product Title	P. Title, Title		4
Product Property Name	P.P. Name, PP:Name	brand	7
Alert Segment	Segment		8
Alert Metric	Metric		8

The widget “search” is used as a filter on the Search Table
If the winner of an A/B Test is the control variant, the CTR Change and BTR Change are calculated by using the next best Variant (in terms of BTR Change) and are therefore negative
The language drop down filter has a filter on it which excludes “null” values