This report is an overview of your Google Shopping performance per Product Property and Product.
Section description | Type | Position | |
|---|---|---|---|
| 1 | Performance per Property | Table | 1st row (left) |
| 2 | Performance per Property Top 10 (Clicks) | Time charts | 1st row (right) |
| 3 | Performance per Product | Table | 2nd row (left) |
| 4 | Performance per Product Top 10 (Clicks) | Time chart | 2nd row (right) |
Reporting Metrics
Name | Abbreviation | Optional | Sections |
|---|---|---|---|
Unique Products Metric | Unique Products | 1 | |
Google Shopping Cost Metric | Cost | 1, 2, 3, 4 | |
Clicks Metric | Clicks | 1, 2, 3, 4 | |
Cost per Click Metric | Cost per Click | 1, 2, 3, 4 | |
Google Shopping Conversions Metric | Conversions | 1, 2, 3, 4 | |
Session Conversion Rate | S:CR, Session CR | 1, 2, 3, 4 | |
Cost per Conversion Metric | Cost per Conversion | 1, 2, 3, 4 | |
In Scope % | In Scope | 1, 2, 3, 4 | |
Online Revenue Metric | Online Revenue, Online $ | 1, 2, 3, 4 | |
Online Revenue Return Metric | O. Rev. Return | 1, 3 | |
Online Revenue Return % | O. Rev. Return % | 1, 2, 3, 4 | |
Online Margin Metric | Online Margin | 1, 2, 3, 4 | |
Online Margin Return Metric | O. Marg. Return | 1, 3 | |
Online Margin Return % | O. Marg. Return % | 1, 2, 3, 4 | |
Unique Purchases Metric | UPs | YES | 1, 3 |
Unique Purchases % | UPs % | YES | 1, 3 |
Transaction Quantity Metric | Transaction Qty | YES | 1, 3 |
Product Quantity Metric | Product Qty | YES | 1, 3 |
Quantity % | Qty % | YES | 1, 3 |
Click Revenue % | Click Rev. % | YES | 1, 3 |
Click Margin % | Click Marg. % | YES | 1, 3 |
Cost Revenue Ratio Metric | Cost Revenue Ratio | YES | 1,3 |
Return On Advertising Spend Metric | ROAS | YES | 1,3 |
Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
Product Title | P. Title, Title | 3, 4 |
Product ID | 3 | |
Product Property Value | P.P. Value, PP:Value | 1, 2 |
Reporting Filters
Name | Abbreviation | Default value | Sections |
|---|---|---|---|
Device Category | Device | ||
Traffic Channel | Channel | ||
Session Language | Language | ||
Returning Visitor | Returning | ||
Session Country | Country | ||
Campaign Name | |||
Campaign ID | |||
AdGroup Name | |||
AdGroup ID | |||
Product Title | P. Title, Title | ||
Product ID | |||
Product Property Name | P.P. Name, PP:Name | brand | |
Product Property Value |
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