This report is a dashboard, mixing 6 different key information about your Customer Sales performance (by default over the last 30 days):

	Section description	Type	Position
1	Sales, Revenue (and Margin) per Gender, Age and Region	Time charts & Pie charts	1st row
2	Active Customers, Sales, Revenue (and Margin) per Lifetime Orders and Lifetime Revenue	Pie charts	2nd row (left)
3	Share of revenue of New VS Existing Customer	Area chart	2nd row (center)
4	Number of Identified Session per traffic channel	Time chart	2nd row (right)
5	Top-Revenue Customers (of the current period)	Time charts	3nd row (left)
6	Revenue per product property (brand) by age and gender	Bubble Chart	3rd row (right)

Reporting Metrics

Name	Abbreviation	Optional	Sections
Transactions Metric	Transactions		1.1, 2.2, 5, 6
Revenue Metric	Revenue, $		1.2, 2.3, 3, 5
Margin Metric	Margin, £	YES	1.3, 2.4, 5
Active Customers	Active Cust. , A:Customers		2.1
Identified Sessions	Identified S.		4
Lifetime Orders	LTO, LT Orders, LT:O		5
Lifetime Revenue	LTR, LT Rev., LT:$		5
Lifetime Order Quantity	LTQ, LT Qty, LT:Q	YES	5
Lifetime Margin	LTM, LT Marg. LT:£	YES	5

Reporting Dimensions

Name	Abbreviation	Default value	Sections
Customer ID	C. ID, C:ID
Customer Parameter Name	C. Parameter, C:Param
Customer Paramatere Value	C. Param-Value, CP:Value
Customer Owners	C. Owner, C:Owner
Product Property Name	P.P. Name , PP:Name	brand	6