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STR - Search-Based Display $Value Self-Learning

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Overview

Promote products based on the self-learning of each Search Query click/display score, either directly on the number of clicks or on the conversion, average bought value, or margin generated by the clicks

Display = visual impression detected on the screen of the user before, during, and after scrolling on the page

WPOS

Use Cases

Mode

Requirements

ALL

Lab Widget Segmentation (v2)

SCORER*

You will need to decide if you want to use the CTR or the BTR self-learning

* the Use Cases configuration is provided as SCORER with a default weight of 2000. You will need to adjust the weight to have the desired strength in the results.

Variables

  • type: the name of the BigQuery generated correlation type

Cases to consider

Please ask Boxalino to receive the type, but they will look like this (it’s a string you can copy):

  • Per Search-Term Click-Through-Rate (CTR) self-learning
    boxalino_std_segmentation_widget_process_v1_ctr_products_group_id_mid_term

  • Per Search-Term Buy-Through-Rate (BTR) self-learning
    boxalino_std_segmentation_widget_process_v2_btr_products_group_id_mid_term

* products_group_id: it means that you want the statistics per Product Group. If you want, you can also use another grouping field (check the list of available fields in the Field Explorer)

** mid_term: we typically suggest considering the MidTerm period (6 months) as otherwise, the statistics do not improve fast enough

How to configure it?

You can import the JSON below directly in the Admin (use the Import button on the top right), as in this screen-shot, you will need to enter the type as indicated above.

Currently, there is a limitation with the setting of the weights, changing the weights will not do anything, as you need to change all the percentile values in the advanced tab. This will be improved soon and you can ask support to Boxalino to understand this part well.

 Use-Cases (JSON) - click copy on the top right
[
  {
    "useCaseModelSource": "library",
    "useCaseModelId": 186,
    "useCaseModelVersion": 1,
    "useCaseModelSubVersion": 1,
    "name": "Search-Based Display $Value Self-Learning",
    "order": "19",
    "orGroup": null,
    "fromIndex": -1,
    "toIndex": -1,
    "maxWeight": null,
    "variant": "",
    "scope": "local",
    "overwriteLevel": 1,
    "overwriteLabel": null,
    "globalTargetTags": null,
    "active": true,
    "parameters": [
      {
        "name": "source",
        "value": {
          "format": "StringParameterValue",
          "value": "_widget_"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "type",
        "value": {
          "format": "StringParameterValue",
          "value": "{{type}}"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "onlyActive",
        "value": {
          "format": "BooleanParameterValue",
          "value": true
        },
        "scope": "global"
      },
      {
        "name": "fixedDate",
        "value": {
          "format": "StringParameterValue",
          "value": null
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "dateFromValueKey",
        "value": {
          "format": "StringParameterValue",
          "value": "segment_param_from"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "dateToValueKey",
        "value": {
          "format": "StringParameterValue",
          "value": "segment_param_to"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "queryPathParameter",
        "value": {
          "format": "StringParameterValue",
          "value": null
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "required",
        "value": {
          "format": "BooleanParameterValue",
          "value": false
        },
        "scope": "global"
      },
      {
        "name": "minValue",
        "value": {
          "format": "NumberParameterValue",
          "value": 0
        },
        "scope": "global"
      },
      {
        "name": "maxValue",
        "value": {
          "format": "NumberParameterValue",
          "value": 100
        },
        "scope": "global"
      },
      {
        "name": "boostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "2000"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "minWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "1"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile1BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile2BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile3BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile4BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile5BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile6BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "100"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile7BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "300"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile8BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "500"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile9BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "1000"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile10BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "2000"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      }
    ],
    "segmentationIds": null,
    "segmentationUniqueKeys": [],
    "CPOInitiativeId": null,
    "notes": null,
    "options": {
      "status": null,
      "includeWidgets": null,
      "excludeWidgets": null,
      "allWidgets": null,
      "conditionalSegments": null,
      "conditionalProductSelections": null,
      "ordering": null,
      "parameters": [
        {
          "name": "system",
          "values": [
            "false"
          ]
        }
      ],
      "allLinkedAccounts": null,
      "accounts": null
    },
    "icons": {
      "strategy": {
        "value": "cpo_sales.png",
        "tooltip": "SALES OPTIMIZATION"
      },
      "level": {
        "value": "L1",
        "tooltip": "LEVEL 1 - ONLINE CONVERSIONS"
      },
      "initiative": {
        "value": "fa-folder",
        "tooltip": "EFFECTIVE CONTEXT"
      },
      "character": {
        "value": "",
        "tooltip": ""
      },
      "mode": {
        "label": "",
        "value": "",
        "tooltip": ""
      }
    },
    "sections": [
      {
        "id": "main",
        "label": "Values",
        "active": true
      },
      {
        "id": "advanced",
        "label": "Advanced",
        "active": false
      }
    ],
    "status": true,
    "isSelected": true
  }
]
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