WELCOME - What else could be experimented with?

Visitor Journey Personalization (VJP)

Views > Low/High End

Promote products or content in the same Price Quadrant as previously viewed products.
Each product is connected to a price percentile according to its group (e.g.: category), lower percentiles (e.g.: <20%) are labeled Low-End while top percentiles (e.g.. >80%) are labeled High-End.

Customer Journey Personalization (CJP)

Purchases > Low/High End

Promote products or content in the same Price Quadrant as previously bought products.
Each product is connected to a price percentile according to its group (e.g.: category), lower percentiles (e.g.: <20%) are labeled Low-End while top percentiles (e.g.. >80%) are labeled High-End.

Customer Journey Personalization (CJP)

Wish-list > Products

Wish-list > Products Attributes

Wish-list > Products Discovery Tags

Wish-list > Products Defining Tags

Promote products

• currently in the wish-list of the visitor

• matching the values of attributes of products in the wish-list of the visitor

• matching the Discovery/Defining Tags of products in the wish-list of the visitor

Each product gets a list of Discovery Tags representing the most common search terms used to find a product.

Each product gets a list of Defining Tags representing which is a subset of the product attributes values that have been identified as important in the selection of a product

Visitor Journey Personalization (VJP)

Basket > Products Attributes

Basket > Products Discovery Tags

Basket > Products Defining Tags

Promote products

• matching the values of attributes of products in the basket of the visitor

• matching the Discovery/Defining Tags of products in the basket of the visitor

See Discovery and Defining Tags definition above

Visitor Journey Personalization (VJP)

Views > Smart Bestsellers on Clustering

Best-selling trends within the Cluster the visitor is predicted to belong based on his prior product views.

Customer Clustering distributes all customers into clusters based on their purchase history

Customer Journey Personalization (CJP)

Purchases > Smart Bestsellers on Clustering

Best-selling trends within the Cluster the customer belongs.

Customer Clustering distributes all customers into clusters based on their purchase history