...
Optimization | Dependencies | Comments | |
|---|---|---|---|
| 1 | Roll-out standard recommendations: WELCOME, UP-SELL, CROSS-SELL, RE-BUY | any of the WPO active | considering that either SEARCH/NAVI or at least one recommendation is active, it is quite easy to activate other standard recommendation cases |
| 2 | Test on all active widgets : | any of the WPO active | Before anything else, we recommend to identify what are the top-performing best-selling algorithms |
| 3 | Test on all active widgets : | any of the WPO active | Quite rapidly, we recommend to optimize the listing ranking / recommendations with Click-Through and Buy-Through self-learning |
| 4 | Test on all active widgets : | any of the WPO active | Test the effect of real-time personalization on all your widgets |
| 5 | Test on all active widgets : | any of the WPO active | Test the effect of purchase-history personalization on all your widgets |
| 6 | Test on UP-SELL, CROSS-SELL: | UP-SELL or CROSS-SELL active | Test the effect of smart similarities and cross-selling algorithms on your recommendations on the Product Detail Page and Basket |
| 7 | Optimize Search Term Relevance (STR) | SEARCH/NAVI active | right away, you can define different weights on different search fields and after a few months you typically have enough “per search terms” statistics to go beyond the global PCS - Widget Display $Value Self-Learning ) |
| 8 | Integrate GA4 with BigQuery | data exports & tracker active | |
| 9 | Integrate Google Ads with BigQuery | data exports & tracker active | |
| 10 | Review and optimize your search performance with semantic filters | SEARCH/NAVI active | |
| 11 | A/B test layout and label changes | any of the WPO active |
Type 2 - Expand your reach
We present here extensions of already active modules which require some technical setup changes (typically from 0.5 to a maximum of 3 2 days of work for a technical person). These are regular activities that we recommend all clients of our platform to do several times per year (at least 3-4 times per year).
Optimization | Dependencies | Comments | ||
|---|---|---|---|---|
| 1 | Display CROSS-SELL also as an overlay the add to cart click | CROSS-SELL active | Typically brings 5-10x more clicks and buy-throughs than if only on the basket page | |
| 2 | Extend or replace your Google Shopping Feed | data exports & tracker active GA4 and Google Ads integrated with BigQuery | ||
| 3 | Optimize your Google Shopping with performance-based campaigns | Google Shopping Feed (previous point) | ||
| 4 | Generate Google Search Ads dynamically | GA4 and Google Ads integrated with BigQuery | ||
| 5 | Optimize the Search Autocomplete Experience | SEARCH/NAVI active | 5 | See live example at perfecthair.ch and flaschenpost.ch |
| 6 | Optimize your product listing facets | SEARCH/NAVI active | See cool examples at Flaschenpost.ch and Lehner-versand.ch | 6|
| 7 | Add navigation (product listing) or search if you only have either search or navigation active | SEARCH/NAVI active | ||
| 8 | Extend your tracking | data exports & tracker active | ||
| 9 | Integrate TELL (Dynamic Layout on Product Listing Pages) with Listing Injections | SEARCH/NAVI active | See live example on PerfectHair.ch (and zubi.swiss) | 7|
| 10 | Create custom reports with Google Data Studio | |||
| 11 | Integrate PRESENT (Dynamic Layout on start page) | WELCOME active | See a live example with Qualipet | |
| 812 | Integrate PROFILE (Ask questions and promote surveys) | any of the WPO active | requires SEARCH/NAVI active IF to be done as injection in listing |
...
Optimization | Dependencies | Comments | |
|---|---|---|---|
| 1 | Integrate SEARCH/NAVI (product listing) | any of the WPO active | typically the 2nd project after going live with product recommendations |
| 2 | Integrate INDIVIDUALIZE (personalized e-mail product recommendations) | any of the WPO active | considered as a new project as requires a little bit more work than Type 2: 1 - Roll-out standard recommendations |
| 3 | Integrate PROMOTE (Banner suggestions in e-shop and e-mail) | any of the WPO active | Requires the usage of our Campaign Management (or of a headless CMS) |
| 4 | Integrate your off-line data | data exports & tracker active | Include the offline sales in your analytics |
| 5 | Integrate FIND (Guided Finder with soft facets) | any of the WPO active | typically done after SEARCH/NAVI, but can also be done without |
| 56 | Integrate READ (Promote Blog and Editorial Content) | any of the WPO active | your content should be exported to us, either directly or from a headless CMS |
| 67 | Integrate RE-TARGET (Trigger Mails based on Individual Behavior) | INDIVIDUALIZE active | Can be done with less effort (Type 2 - Expand your reach) in case MailChimp is used |
| 78 | Integrate EXTEND and PERSUADE (Dynamic Layout on Product Detail Pages) with Real-time Injections | EXTEND: no pre-requisites | we recommend to do also HTML markup requirements without Narrative API Response |
| 9 | Optimize your pricing | data exports & tracker active | start with our standard Demand Price Elasticity and integrate your competitors data with a system like https://www.zyte.com/ |