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Warning

The CPO Strategies are still available in the system but have been mainly replaced by the Best Practices.

We recommend you (in the typical case) to check out our Best Practice Strategies documentation, instead of this page.

CPO Drivers

CPO Journey Optimization

CPO Journey Optimization segments your visitors and customers according to the customer journey and systematically optimizes customer experiences for the next conversion step.

CPO Sales Optimization

CPO Sales Optimization increases your revenue by continually optimizing your online conversions and systematically increasing your average shopping cart value (AOV).

CPO Marketing Optimization

CPO Marketing Optimization strengthens your marketing communication, through coherent and effective visitor and customer approach.

CPO Cost Optimization

CPO Cost Optimization lowers your costs, optimizes your margin and enables intelligent real-time pricing.

CPO Business Model Optimization

CPO Business Model Optimization continuously transforms your customers from the transactional model to the lifecycle model, significantly increasing both customer loyalty and customer value.

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