CPO Strategies
- Sylvain Paillard
The CPO Strategies are still available in the system but have been mainly replaced by the Best Practices.
We recommend you (in the typical case) to check out our Best Practice Strategies documentation, instead of this page.
CPO Drivers
| CPO Journey Optimization CPO Journey Optimization segments your visitors and customers according to the customer journey and systematically optimizes customer experiences for the next conversion step. |
| CPO Sales Optimization CPO Sales Optimization increases your revenue by continually optimizing your online conversions and systematically increasing your average shopping cart value (AOV). |
| CPO Marketing Optimization CPO Marketing Optimization strengthens your marketing communication, through coherent and effective visitor and customer approach. |
| CPO Cost Optimization CPO Cost Optimization lowers your costs, optimizes your margin and enables intelligent real-time pricing. |
| CPO Business Model Optimization CPO Business Model Optimization continuously transforms your customers from the transactional model to the lifecycle model, significantly increasing both customer loyalty and customer value. |
These are the CPO Drivers. To view the objectives in a CPO Driver, just click on the corresponding square.
1.4 CPO Objectives
1.4.1 CPO Journey Optimization
These are the CPO Objectives. You can view the Initiatives that are part of an Objective by clicking on it. CPO Objectives that are greyed out and have a padlock icon are disabled and cannot be viewed.
Manage and Optimize your customer experience throughout their journeys with our 4+1+4 Customers / Visitors Best Practice model.
Identify and crease your own customer journey structure customized to the specific needs of your business and customers.
Let us help you generate dynamic and ever-improving Customer Journeys with Machine Learning clustering algorithms.
Enter in the psyche of your customers by modelling Neuromarketing criteria in your customer journey structure.
1.4.2 CPO Sales Optimization
10 CPO Initiatives to increase your Conversion Rate.
10 CPO Initiatives to increase your Average Order Value.
Optimize your sales performance directly in your Point of Sales.
Optimize your sales performance throughout all your Internet of Things Touch Points.
1.4.3 CPO Marketing Optimization
Align with all your marketing campaigns and other communication activities to offer consistent, relevant, coherent and high-performing suggestions.
Extend your marketing and communication activities with new campaigns (e.g.: personalized trigger mails, Facebook targeted ads, ...).
Integrate the optimization findings of CPO Sales Optimization to improve the specification and preparation of your marketing activities.
Integrate the optimization findings of CPO Cost Optimization to improve the specification and preparation of your marketing activities.
1.4.4 CPO Cost Optimization
Optimize your Profit Margin by promoting articles with higher margin without reducing your conversion rate.
Position your pricing towards your competition and optimize your final profit with selective matching algorithms.
Integrate the optimization findings of CPO Sales Optimization to improve the specification and preparation of your marketing activities.
Integrate the optimization findings of CPO Cost Optimization to improve the specification and preparation of your marketing activities.
1.4.5 CPO Business Model Optimization
Identify the strength and weaknesses of your Transaction model and do the first steps towards a subscription model (Portfolio management, club, ...)
Move towards a subscription model to increase customer retention, average value per customer and to reduce your sales costs.
Integrate a Lifecycle model in your business to address customers at different states of their lifecycle with different offers and advantages.
Integrate a Lifetime model in your business to address customers at different states of their life with different offers and advantages.
1.5 CPO Initiatives
These are the CPO Initiatives. To view the Use-Cases that are part of an initiative just click one. Initiatives that are not enabled are indicated with greyed out text and a padlock icon and cannot be viewed. They will be added to the Manual when they are enabled.
