In this post we highlight a list of possible projects improvements / extensions to consider as your “next step with Boxalino”Boxalino Winning Interactions”.
We separate next steps in 3 groups:
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Optimization | Dependencies | Comments | |
|---|---|---|---|
| 1 | Test on all active widgets : | any of the WPO active | Before anything else, we recommend to identify what are the top-performing best-selling algorithms |
| 2 | Test on all active widgets : | any of the WPO active | Quite rapidly, we recommend to optimize the listing ranking / recommendations with Click-Through and Buy-Through self-learning |
| 3 | Test on all active widgets : | any of the WPO active | Test the effect of real-time personalization on all your widgets |
| 4 | Test on all active widgets : | any of the WPO active | Test the effect of purchase-history personalization on all your widgets |
| 5 | Test on UP-SELL, CROSS-SELL: | UP-SELL or CROSS-SELL active | Test the effect of smart similarities and cross-selling algorithms on your recommendations on the Product Detail Page and Basket |
Type 2 - Expand your reach
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Optimization | Dependencies | Comments | |
|---|---|---|---|
| 1 | Roll-out standard recommendations: WELCOME, UP-SELL, CROSS-SELL, RE-BUY | any of the WPO active | considering that either SEARCH/NAVI or at least one recommendation is active, it is quite easy to activate other standard recommendation cases |
| 2 | Integrate PRESENT (Dynamic Layout on start page) | WELCOME active | See a live example with Qualipet |
| 3 | Integrate TELL (Dynamic Layout on Product Listing Pages) with Listing Injections | SEARCH/NAVI active | See live example on PerfectHair.ch (and zubi.swiss) |
| 4 | Integrate PROFILE (Ask questions and promote surveys) | any of the WPO active | requires SEARCH/NAVI active IF to be done as injection in listing |
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Optimization | Dependencies | Comments | |
|---|---|---|---|
| 1 | Integrate SEARCH/NAVI (product listing) | any of the WPO active | typically the 2nd project after going live with product recommendations |
| 2 | Integrate INDIVIDUALIZE (personalized e-mail product recommendations) | any of the WPO active | considered as a new project as requires a little bit more work than Type 2: 1 - Roll-out standard recommendations |
| 3 | Integrate PROMOTE (Banner suggestions in e-shop and e-mail) | any of the WPO active | Requires the usage of our Campaign Management (or of a headless CMS) |
| 4 | Integrate FIND (Guided Finder with soft facets) | any of the WPO active | typically done after SEARCH/NAVI, but can also be done without |
| 5 | Integrate READ (Promote Blog and Editorial Content) | any of the WPO active | your content should be exported to us, either directly or from a headless CMS |
| 6 | Integrate RE-TARGET (Trigger Mails based on Individual Behavior) | INDIVIDUALIZE active | Can be done with less effort (Type 2 - Expand your reach) in case MailChimp is used |
| 7 | Integrate EXTEND and PERSUADE (Dynamic Layout on Product Detail Pages) with Real-time Injections | EXTEND: no pre-requisites | we recommend to do also HTML markup requirements without Narrative API Response |