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This report is a dashboard, mixing 6 different key information about your Customer Sales Transactions performance (by default over the last 30 days):

Section description

Type

Position

1

SalesTransactions, Revenue (and Margin) per Gender, Age (Decade) and Region

Time charts & / Pie charts / Bar Charts

1st row

2

Active Customers, SalesTransactions, Revenue (and Margin) per Lifetime Orders Transactions and Lifetime Revenue

Pie chartsBar Charts

2nd and 3rd row (left)

3

Share of revenue of New VS Existing Customer

Area chart

2nd row (center)

4

Number Percent of Identified Session per traffic channel

Time chart

2nd row (right)

5

Top-Revenue Customers (of the current period)

Time chartsTable

3nd 3rd row (leftcenter)

6

Revenue per product property (brand) by age and gender

Bubble Chart

3rd row (right)

...

Name

Abbreviation

Optional

Sections

Transactions Metric

Transactions

1.1, 2.2, 5, 6

Revenue Metric

Revenue, $

1.2, 2.3, 3, 5

Margin Metric

Margin, £M.

YES

1.3, 2.4, 5

Active Customers

Active Cust. , A:Customers

2.1

Identified Sessions

Identified S.

4

Lifetime OrdersTransactions

LTOLTT, LT OrdersTransactions, LT:OT

5

Lifetime Revenue

LTR, LT Rev., LT:$

5

Lifetime Order P Quantity

LTQ, LT Qty, LT:Q

YES

5

Lifetime Margin

LTM, LT Marg. LT:£M

YES

5

Reporting Dimensions

Name

Abbreviation

Sections

Customer Gender

Gender

1, 5, 6

Customer Decade

Decade

1, 6

Customer Region

C. Region, C:Region

1, 5

Customer Greater Region

Greater Region

1.1, 1.2, 1.3

Lifetime Orders Transactions Level

LTOLTTL, LT Orders Transactions L. , LT:OTL

2

Lifetime Revenue Level

LTRLTRL, LT Rev. L. , LT:$$L

2

New Customer Segment

New Cust. , New:C

3

Existing Customer Segment

Existing Cust. , Existing:C

3

Traffic Channel

Channel

4

Customer ID

C. ID, C:ID

5

Customer Age

Age

5

First Order Date

First Ord. First:O

5

Last Order Date

Last Ord. Last: O

5

Product Property Value

P.P. Value ,PP:Value

6

...