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Name

Abbreviation

Optional

Sections

Orders Transactions MetricOrders

Transactions

1.1, 2.2, 5, 6

Revenue Metric

Revenue, $

1.2, 2.3, 3, 5

Margin Metric

Margin, £

YES

1.3, 2.4, 5

Active Customers

Active Cust. , A:Customers

2.1

Identified Sessions

Identified S.

4

Lifetime Orders

LTO, LT Orders, LT:O

5

Lifetime Revenue

LTR, LT Rev., LT:$

5

Lifetime Order Quantity

LTQ, LT Qty, LT:Q

YES

5

Lifetime Margin

LTM, LT Marg. LT:£

YES

5

Reporting Dimensions

Name

Abbreviation

Sections

Customer Gender

Gender

1, 5, 6

Customer Decade

Decade

1, 6

Customer Region

C. Region, C:Region

1, 5

Lifetime Orders Level

LTO, LT Orders L. , LT:O

2

Lifetime Revenue Level

LTR, LT Rev. L. , LT:$

2

New Customer Segment

New Cust. , New:C

3

Existing Customer Segment

Existing Cust. , Existing:C

3

Traffic Channel

Channel

4

Customer ID

C. ID, C:ID

5

Customer Age

Age

5

First Order Date

First Ord. First:O

5

Last Order Date

Last Ord. Last: O

5

Product Property Value

P.P. Value ,PP:Value

6

Reporting Filters

Name

Abbreviation

Default value

Sections

Customer ID

C. ID, C:ID

Customer Parameter Name

C. Parameter, C:Param

Customer Paramatere Value

C. Param-Value, CP:Value

Customer Owners

C. Owner, C:Owner

Product Property Name

P.P. Name , PP:Name

brand

6