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Group

Name

Short description

1

Product & Content Statistics (PCS)

Product Views & Engagement Trends

Most viewed or baskested items within different time frames

2

Visitor Journey Personalization (VJP)

Views > Price Range

Views > Higher Price Range

Products which match (or are slightly higher than) the products price range of the previsouly viewed products

3

Visitor Journey Personalization (VJP)

Views > End-up Buying

Products which are often bought in the same session after viewing the same products the current visitor has already viewed

4

Visitor Journey Personalization (VJP)

Views > Discovery Tags

Views > Defining Tags

Promote products or content with Discovery Tags matching previously viewed products.

Each product gets a list of Discovery Tags representing the most common search terms used to find a product.

Each product gets a list of Defining Tags representing which is a subset of the product attributes values that have been identified as important in the selection of a product

5

Customer Journey Personalization (CJP)

Purchases > Individual Collaborative Filtering

Neural Collaborative Filtering for individual recommendations based on the purchases of the customer and leveraging the patterns in the purchase behaviors of other customers

6

Product & Content Statistics (PCS)

Widget Display $Value Self-Learning

Promote products based on the self-learning of the Widget click/display score, either directly on the amount of clicks or on the conversion, average bought value or margin generated by the clicks

Display = visual impression detected on the screen of the user before, during and after scrolling on the page

7

Visitor Journey Personalization (VJP)

Basket > Often Bought Together

Basket > Collaborative Filtering Bought Together

Promote products often bought together with products already in the basket of the visitor

(first practice with statistics, second variant with AI Collaborative Filtering)

8

Visitor Journey Personalization (VJP)

Views > Often Bought Together

Views > Collaborative Filtering Bought Together

Promote products often bought together with products the visitor has already viewed

(first practice with statistics, second variant with AI Collaborative Filtering)

9

Visitor Journey Personalization (VJP)

Views > Often Viewed in Same Session

Views > Collaborative Filtering Viewed Same Session

Promote products often viewed in the same session as products the visitor has already viewed

(first practice with statistics, second variant with AI Collaborative Filtering)

10

Customer Journey Personalization (CJP)

Purchases > Rebuyable products

Promote products the customer has already bought which can be repurchased

Each product can be automatically labelled as repurchaseable if enough people bought it several time, or if it belongs to a category you know to be repurchasable or doesn’t belong to any category which you know to be not-repurchasable.