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Group

Name

Short description

1

Visitor Journey Personalization (VJP)

Views > Discovery Tags

Promote products or content with Discovery Tags matching previously viewed products.

Each product gets a list of Discovery Tags representing the most common search terms used to find a product.

2

Customer Journey Personalization (CJP)

Purchases > Discovery Tags

Promote products or content with Discovery Tags matching previously bought products.

Each product gets a list of Discovery Tags representing the most common search terms used to find a product.

3

Visitor Journey Personalization (VJP)

Previous Search(es)

Related Search(es)

Promote products matching the prior searches (or related to the prior searches) of the visitor.

4

Marketing Alignment (MA)

Promoted Campaigns

Promote products or content in the target of active promoted campaigns

5

Customer Journey Personalization (CJP)

Purchases > Individual Collaborative Filtering

Neural Collaborative Filtering for individual recommendations based on the purchases of the customer and leveraging the patterns in the purchase behaviors of other customers

6

Visitor Journey Personalization (VJP)

Basket > Often Bought Together

Basket > Collaborative Filtering Bought Together

Promote products often bought together with products already in the basket of the visitor

(first practice with statistics, second variant with AI Collaborative Filtering)

7

Visitor Journey Personalization (VJP)

Views > Often Bought Together

Views > Collaborative Filtering Bought Together

Promote products often bought together with products the visitor has already viewed

(first practice with statistics, second variant with AI Collaborative Filtering)

8

Customer Journey Personalization (CJP)

Last Purchase > Often Bought After

Last Purchase > Collaborative Filtering Bought After

Promote products often bought after the last purchase of the customer

(first practice with statistics, second variant with AI Collaborative Filtering)

9

Customer Journey Personalization (CJP)

Purchases > Often Bought By the Same Customer

Purchases > Collaborative Filtering Bought By the Same Customer

Promote products often bought by the same customer (based on the purchase history of the customer)

(first practice with statistics, second variant with AI Collaborative Filtering)

10

Visitor Journey Personalization (VJP)

Basket > Often Basketed Together

Basket > Collaborative Filtering Basketed Together

Promote products often basketed together with products already in the basket of the visitor

(first practice with statistics, second variant with AI Collaborative Filtering)

11

Visitor Journey Personalization (VJP)

Views > Often Viewed in Same Session

Views > Collaborative Filtering Viewed Same Session

Promote products often viewed in the same session as products the visitor has already viewed

(first practice with statistics, second variant with AI Collaborative Filtering)

12

Customer Journey Personalization (CJP)

Purchases > Repurchaseable Rebuyable products

Promote products the customer has already bought which can be repurchased

Each product can be automatically labelled as repurchaseable if enough people bought it several time, or if it belongs to a category you know to be repurchasable or doesn’t belong to any category which you know to be not-repurchasable.