Introduction

In today's data-driven world, organizations across industries face the challenge of managing and harnessing vast amounts of information. To make informed decisions, businesses rely on accurate and reliable data. This is where the Boxalino Winning Interactions Platform, powered by Google BigQuery, comes into play. By building a comprehensive data warehouse using Boxalino and BigQuery, companies can create a single source of truth that allows managers to trust their data reports while integrating web analytics and online advertising statistics. Moreover, by leveraging actual sales and margin data from the e-shop and ERP systems, businesses can establish a rock-solid foundation for data integrity.

The Foundation for Trustworthy Data

The Boxalino Winning Interactions Platform, using the fantastic power of Google BigQuery, offers a powerful solution for storing, analyzing, and leveraging large volumes of data. By combining these technologies, organizations can build a data warehouse that consolidates data from multiple sources, establishing a single source of truth that serves as the ultimate reference point for decision-making.

Accurate Web Analytics and Online Advertisement Statistics

Integrating web analytics and online advertising statistics with the data warehouse in the Boxalino Winning Interactions Platform powered by BigQuery empowers organizations to gain comprehensive insights into their digital presence. With Boxalino's advanced analytics capabilities and BigQuery's processing power, businesses can efficiently analyze website traffic, user behavior, and marketing campaign performance.

By combining data from web analytics tools such as Google Analytics, businesses can track and measure key performance indicators (KPIs) such as user engagement, conversion rates, and bounce rates. With the Boxalino Winning Interactions Platform, managers can confidently rely on these metrics to gauge the effectiveness of their online presence, make informed marketing decisions, and optimize their digital strategies.

The reason they can rely on these reports much more than on reports directly coming from Google Ads and Google Analytics alone is that these reports are build with the purchase data from the E-shop and ERP as the point of reference. Therefore, it is not possible anymore to have different sources claiming revenue which are, all together, summing to more than your total turnover!

Similarly, by integrating online advertising statistics from platforms like Google Ads, organizations can assess the impact of their ad campaigns, measure ad impressions, clicks, and conversions, and allocate their marketing budget effectively. With accurate and up-to-date data available in the Boxalino and BigQuery data warehouse, managers can make data-driven decisions, optimize ad spending, and improve the return on investment (ROI) for their marketing efforts.

Building on Actual Sales and Margin Data

While web analytics and online advertising statistics provide valuable insights, it is crucial to ground decision-making in real-world performance. By incorporating actual sales and margin data from e-shop and ERP systems into the Boxalino and BigQuery data warehouse, businesses can establish a solid foundation for data accuracy and integrity.

The e-shop and ERP systems serve as primary sources for sales and transactional data, capturing crucial information such as product sales, customer orders, and revenue. By integrating this data with web analytics and online advertising statistics, organizations can gain a holistic view of their business operations and make data-driven decisions based on the actual performance of their e-commerce platforms.

Moreover, by leveraging sales and margin data as the bedrock reference, businesses can validate the accuracy of web analytics and online advertising metrics. This integration allows for cross-referencing data points and identifying any discrepancies, ensuring the highest level of data trustworthiness.

The Value of a Single Source of Truth

Building a data warehouse with the Boxalino Winning Interactions Platform on top of Google BigQuery that incorporates web analytics, online advertising statistics, e-shop, and ERP data creates a single source of truth for managers to rely upon. Having a unified view of data eliminates information silos and reduces the risk of conflicting reports from various sources.

With a single source of truth, managers can confidently base their decisions on accurate and reliable insights. This not only streamlines decision-making processes but also enables businesses to identify trends, uncover opportunities, and optimize operations for enhanced performance and profitability.

The only way to measure Customer Lifetime Value increase

Building a comprehensive data warehouse using the Boxalino Winning Interactions Platform and Google BigQuery is the only way to accurately measure the effect of optimization in Google Analytics and Google Ads, particularly when it comes to improving customer lifetime value. While Google Analytics and Google Ads provide valuable insights and optimization tools, they primarily focus on individual user interactions and short-term campaign metrics. However, to truly understand the impact on customer lifetime value, businesses need to integrate these platforms with actual sales and margin data from e-shop and ERP systems. By combining all relevant data in a single source of truth, organizations can analyze the complete customer journey, identify patterns and trends, and evaluate the long-term value generated by optimization efforts. This integration ensures a holistic view of customer behavior and enables businesses to make data-driven decisions that drive sustainable growth and maximize customer lifetime value.

Conclusion

In the era of big data, businesses need a robust infrastructure to manage, analyze, and trust their data. The Boxalino Winning Interactions Platform, powered by Google BigQuery, offers an exceptional solution by enabling the construction of a comprehensive data warehouse. By integrating web analytics, online advertising statistics, e-shop, and ERP data, organizations can establish a single source of truth that provides accurate, reliable, and up-to-date insights. This empowers businesses to make informed decisions, optimize marketing strategies, and drive overall growth and success. With the Boxalino Winning Interactions Platform and Google BigQuery as the foundation of your data infrastructure, you can unlock the power of data and build a solid foundation for data-driven decision-making.