Define filters, rankers & scorers based on rules, statistics and personalized automation to configure your real-time segmentation and a/b testing logic.
When you create a new Widget, you can follow our configuration Wizard which will guide you for each step.
Your widget strategy is mainly consistuted of 3 types of logics: filters, ranker and scorers.
Filters define must-have logics which should be applied at all costs unless the requested amount of results cannot be met. They are then considered by order of priority from top to bottom to fill-up what is missing.
Rankers to force some elements to always be on top (or on the bottom) of the results no matter what (applied by order of priority if more than one).
Scorers will compete which each-other by computing an aggregated score summing the weighted effect of each of the scorer and the product matching all the filters & rankers and with the highest score will appear on top.
Each Filter, Ranker or Scorer is based a Use Case which defines what the logic of this component is. Use Case can be set as a business rule (discounted or new products), on statistics (top trending sales / revenue / margin), on marketing campaigns (selected or currently active campaigns), individual personalization (favorite brand, last purchase, repeated purchases, ...) or machine learning (collaborative filtering, correlations, regression, ...).
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