You can define a strategy for each widget of each of your TPO (Touch Point Optimizer) and this stragy will be responsible to define dynamically what products should appear in which position.
However, sometimes, you want to force one or several produts to appear on top, in a specific position, or to be removed from the results. While you should only do that for special cases and use dynamical strategies and logic for most situations, it happens you need to have a final control on the reuslts. This is what Rules are for!
To create a rule, you must first know and select on what Widget you want this rule to apply (a rule is connected to one widget always), so if you do not know what widget you want to work on, go the the main TPO view to retrieve your widgets strategy and identify the right one.
Then, Rules always promote or remove one specific product or a segment of products. This is defined by a filter on a product attribute (e.g.: the product id) and values.
It is possible to connect your Rules with a context to make them Conditional so they only apply in specific situations (e.g. : in a specific category or when people make a specific search query).
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