Introduction

You have decided to be (more) data-driven? rely less on the infamous “gut feeling”?

That’s great, but how will you do it? What should you address first?

You will not go from “gut feeling” to “data-driven” for all facets of your business in one day.

Therefore, in a way quite similar as companies go through with a “digitalization” process, you need to go through a “Data-Driven Transformation” process.

And Boxalino Winning Interactions is there to help, not only with our technologies, which will be the key pillars of your success, but also with a concrete methodology you can apply practically and step-by-step (and area-by-area) throughout your activities.

In this post, we are presenting what this methodology is and what is means for a concrete example: Google Shopping optimization.

Step 1: Detailed tracking of everything the user sees

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