Overview

Promote products based on the self-learning of each Search Query click/display score, either directly on the number of clicks or on the conversion, average bought value, or margin generated by the clicks

Display = visual impression detected on the screen of the user before, during, and after scrolling on the page

WPOS	Use Cases	Mode	Requirements
ALL	Lab Widget Segmentation (v2)	SCORER*	You will need to decide if you want to use the CTR or the BTR self-learning

* the Use Cases configuration is provided as SCORER with a default weight of 500. You will need to adjust the weight to have the desired strength in the results.

Variables

type: the name of the BigQuery generated correlation type

Cases to consider

You might want to configure this Best Practice several times, for example for the following cases

Click-Through-Rate (CTR) self-learning
(BigQuery field: “Bq Widget Navigation Ctr Group Id* Short Term**”)
Buy-Through-Rate (BTR) self-learning
(BigQuery field: “Bq Widget Navigation Btr Group Id* Short Term**”)

* Group Id: it means that you want the statistics per Product Group. If you want, you can also use another grouping field (check the list of available fields in the Field Explorer)

** Short Term: we typically suggest considering the Short Term period (3 months) as otherwise, the statistics do not improve fast enough

How to configure it?

You can import the JSON below directly in the Admin (use the Import button on the top right), as in this screen-shot, you will need to select a field (product attribute)

You can use the search icon on the right of the field parameter to get help to select the right field and value.

Use-Cases (JSON) - click copy on the top right

[
  {
    "useCaseModelSource": "library",
    "useCaseModelId": 186,
    "useCaseModelVersion": 1,
    "useCaseModelSubVersion": 1,
    "name": "Search-Based Display $Value Self-Learning",
    "order": "19",
    "orGroup": null,
    "fromIndex": -1,
    "toIndex": -1,
    "maxWeight": null,
    "variant": "",
    "scope": "local",
    "overwriteLevel": 1,
    "overwriteLabel": null,
    "globalTargetTags": null,
    "active": true,
    "parameters": [
      {
        "name": "source",
        "value": {
          "format": "StringParameterValue",
          "value": "_widget_"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "type",
        "value": {
          "format": "StringParameterValue",
          "value": "{{type}}"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "onlyActive",
        "value": {
          "format": "BooleanParameterValue",
          "value": true
        },
        "scope": "global"
      },
      {
        "name": "fixedDate",
        "value": {
          "format": "StringParameterValue",
          "value": null
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "dateFromValueKey",
        "value": {
          "format": "StringParameterValue",
          "value": "segment_param_from"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "dateToValueKey",
        "value": {
          "format": "StringParameterValue",
          "value": "segment_param_to"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "queryPathParameter",
        "value": {
          "format": "StringParameterValue",
          "value": null
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "required",
        "value": {
          "format": "BooleanParameterValue",
          "value": false
        },
        "scope": "global"
      },
      {
        "name": "minValue",
        "value": {
          "format": "NumberParameterValue",
          "value": 0
        },
        "scope": "global"
      },
      {
        "name": "maxValue",
        "value": {
          "format": "NumberParameterValue",
          "value": 100
        },
        "scope": "global"
      },
      {
        "name": "boostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "500"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "minWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "1"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile1BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile2BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile3BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile4BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile5BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "0"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile6BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "100"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile7BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "300"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile8BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "500"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile9BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "1000"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      },
      {
        "name": "percentile10BoostWeight",
        "value": {
          "format": "StringParameterValue",
          "value": "2000"
        },
        "scope": "global",
        "startval": {},
        "schema": ""
      }
    ],
    "segmentationIds": null,
    "segmentationUniqueKeys": [],
    "CPOInitiativeId": null,
    "notes": null,
    "options": {
      "status": null,
      "includeWidgets": null,
      "excludeWidgets": null,
      "allWidgets": null,
      "conditionalSegments": null,
      "conditionalProductSelections": null,
      "ordering": null,
      "parameters": [
        {
          "name": "system",
          "values": [
            "false"
          ]
        }
      ],
      "allLinkedAccounts": null,
      "accounts": null
    },
    "icons": {
      "strategy": {
        "value": "cpo_sales.png",
        "tooltip": "SALES OPTIMIZATION"
      },
      "level": {
        "value": "L1",
        "tooltip": "LEVEL 1 - ONLINE CONVERSIONS"
      },
      "initiative": {
        "value": "fa-folder",
        "tooltip": "EFFECTIVE CONTEXT"
      },
      "character": {
        "value": "",
        "tooltip": ""
      },
      "mode": {
        "label": "",
        "value": "",
        "tooltip": ""
      }
    },
    "sections": [
      {
        "id": "main",
        "label": "Values",
        "active": true
      },
      {
        "id": "advanced",
        "label": "Advanced",
        "active": false
      }
    ],
    "status": true,
    "isSelected": true
  }
]

STR - Search-Based Display $Value Self-Learning

Overview

Variables

Cases to consider

How to configure it?

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