Learn how to create landing pages with the layout and content you want

Technical Set-up:

Integrate our narrative on a page of your web-site and define a forward routing mechanism with the path (e.g.: "landing/abc" will be detected because of the prefix "landing" and will cal our narrative API with the parameter campaign="abc"), then retrieve not only the content of the page (main return content of our API, but also, the page title, description, Meta-tags, bread-crumgs and H1). This way, you have one technical page to cover all your landing pages.

Static Landing Page:

To create a static landing page, simply build your page in the Narrative editor by creating a list of Fixed Layout Blocks (if you need more Layout Blocks, ask your IT to prepare them for you, they will then appear in the list of Layout Blocks), your page will then directly appear on the path matching the name of the narrative.

Campaign Landing Page:

To create a campaign landing page, you only need to have one dynamic narrative with the dynamic logic inside and create the content in the Campaign menu. Alternatively, you can create a special narrative for a specific Campaign if you want to enrich the information provided in the Campaign with more content.

Content Landing Page:

To create a content landing page, you only need to have one dynamic narrative with the dynamic logic inside and create the content in the Content menu.

Create dynamic pages for brands and other attributes, not just categories

Technical Set-up:

Integrate our narrative on a page of your web-site and define a forward routing mechanism with the path (e.g.: "brands/abc" will be detected because of the prefix "brands" and will call our narrative API with the parameter brand="abc"), then retrieve not only the content of the page (main return content of our API, but also, the page title, description, Meta-tags, bread-crumgs and H1). This way, you have one technical page to cover all your brand pages. You might want a special page for the list of your brands and you probably want to connect it to your menu and your SiteMap (ask us for more technical details how to do that).

Brand Pages:

To create your brand pages, you only need to have one dynamic narrative with the dynamic logic inside and feed the CMS content as a Data Feed into Gooogle BigQuery. Alternatively, if you don't have this content at all, you can create the content in the Content menu and connect the data to come from your Content entries.

Create and test different layouts for your home pages for different visitors

Technical Set-up:

Integrate our narrative as a zone of your home pages. The zone can be very big (from the header to the footer) or only a part of the page (e.g.: banner and product recommendations on the top of the page). Our Narrative API will return you a list of Layout Blocks to display in the order returned (please refer to Boxalino Narrative API documentation for more information)

Use Conditional Layout:

To create a simple static or dynamic Narrative, you only need to have one Fix Layout populated with a list of Layout Blocks. But to create a personalized layout, or a dynamic layout depending on some conditions, or an A/B test between two different layout, you will need to create a Conditional Layout. A conditional layout is defined by a Context (the condition) which can be related to a specific customer segemnt (e.g.: visitors from FaceBook), to a dynamic condition (e.g.: "if there is less than 10 products in the listing") or an a/b experiment (e.g.: "test variant with an additional banner than concrol"), then you can define a list of Fix Layouts and connect each to the value "true" or "false" (or both), only the Fix Layouts currently active will be returned.