Boxalino Real-time Marketing goes beyond Personalization

What is Boxalino Real-time Marketing and why you should care

First, you might ask yourself the question:

why do I need to go into Real-time Marketing?
Isn’t it enough to have pre-defined offers and to promote them, like we always did?

Boxalino Real-time Marketing simply generates better results. period.

But before getting into financial returns, let’s first identify the key aspects Boxalino Real-time Marketing will change in your organization:

1. With limited campaigns, you will have limited relevance
   This first one is obvious but often under-appreciated: how many pre-defined campaigns can your marketing team manage per month? Considering that, for each campaign, the following content has to be prepared and distributed:

   1. A banner on the home page

   2. An e-mail targeted to the potentially interested customers

   3. A landing page for this e-mail campaign (and other online marketing campaigns)

   4. Other outbound activities (push-notifications, physical mails, …)

   5. Monitoring and interpretation of each campaign's results for each channel attribution
      
      A typical medium-sized organization can handle, at most, 5-10 of such campaigns per month.
      Now let’s consider that to be perceived as relevant, you often need to focus on the interest of a very important, but relatively small, group of 5-10% of your customer base.
      
      The numbers simply do not add up. Without massive Real-time marketing automation, you will only be able to paint with a large brush which will leave most customers unmoved.
      

2. Liberate your marketing resources from repetitive tasks
   Have you ever set-up an automated trigger mail, like an abandoned basket e-mail? Well, that’s the blueprint for every marketing activity with Real-time Marketing: your Marketing resources will be involved in its setup and occasional improvement projects, but not in its ongoing execution, only in the monitoring and interpretation of the ongoing results.
   

3. No IT involvement in Marketing projects
   Once you have established a Real-time Marketing base, the role of your IT is simple: create the next version which improves what is possible to do, but they don’t have any role ever in “having to help this special marketing project quickly”.
   

4. Clarity and transparency
   Never hear again the phrase: “yes, we could have done it like it was planned, but there was [GOOD REASON 1] and [GOOD REASON 2] and therefore we only did [BAD FALL-BACK SOLUTION]”. With Real-time Marketing either you know you can accomplish a task easily with what is already in place, or you know it will be a new challenge in advance and can decide to postpone it or face it now.