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Section description | Type | Position | ||
|---|---|---|---|---|
| 1 | WPO Displays, Clicks, Click Orders Unique Purchases, Click Revenue and Click RevenueMargin | Pie charts | 1st rowcolumn | |
| 2 | AWARENESS : Displays, Clicks, Click OrdersUnique Purchases, Click Revenue ( and Click Margin ) per WELCOME Widget (home page) | Time charts | 2nd , 3rd, 4th and 5th row (very left)column | |
| 3 | CONSIDERATION : Displays, Clicks, Click OrdersUnique Purchases, Click Revenue ( and Click Margin ) per SEARCH/NAVI Widget (search, navigation, …) | Stacked Area charts | 2nd, 3rd, 4th and 5th row (left)Time Charts | 3rd column |
| 4 | EVALUATION : Displays, Clicks, Click OrdersUnique Purchases, Click Revenue ( and Click Margin ) per UP-SELL Widget (product recommendations on pdp) | Stacked Area charts | 2nd, 3rd, 4th and 5th row (center)Time Charts | 4th column |
| 5 | LOYALTY: Displays, Clicks, Click OrdersUnique Purchases, Click Revenue ( and Click Margin ) per RE-BUY Widget | Stacked Area charts | 2nd, 3rd, 4th and 5th row (right)Time Charts | 5th column |
| 6 | PURCHASE: Displays, Clicks, Click OrdersUnique Purchases, Click Revenue ( and Click Margin ) per PURCHASE Widget | Stacked Area charts | 2nd, 3rd, 4th and 5th row (very right)Time Charts | 6th column |
Reporting Metrics
Name | Abbreviation | Optional | Sections |
|---|---|---|---|
Displays Metric | Displays |
| |
Clicks Metric | Clicks |
| |
Click Orders Unique Purchases Metric | Click Unique Purchases, Click UPs |
| |
Click Revenue Metric | Click Revenue, Click $ |
| |
Click Margin YESMetric | Click Margin, Click M. |
Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
WPO Segment | WPO | 1 |
Widget Segment | Widget | 2-6 |
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