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The WELCOME widgets typically are displayed with a label (title) on top and a slider or product recommendations (with left and right arrows) as documented as “product slider” in the https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/57671688/Check-list+empower+your+Website+Layout+with+Narratives#Layout-Blocks-(Templates)-Check-list. There might be several blocks on the page, one below each other, or in different sections of the page.
Key focus:
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Visitor Journey Personalization (VJP)
Personalization is important here because your start pages have a very broad context (on your home page, every product of your e-shop might be considered, while on a search or category page, only the product matching the search or the category are in context). Therefore, instead of “simply” showing your global top-sellers, current promotions, or novelties, you can instead (or in addition) select products matching the prior click and purchase behavior of each visitor individually. But as many visitors might not be logged in, we recommend putting more focus (at least at first) on the Visitor Journey Personalization (VJP).
Related WPOs
The WELCOME WPO belongs to the AWARE customer journey step (first column of the diagram above) and corresponds to LEVEL 1 as it is solely about products and not other types of content: combine it with PROMOTE, READ to also support recommendations of other types of content like banners or blog articles and use it within a smart, personalized and dynamic layout with PRESENT.
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3. What else could be experimented with?
Expand the list to see all the additional Best Practices of this WPO.
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Additional ideas for Widget Strategies
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Task | Description | Comment | |
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| 1 | Pre-requisites | Make sure the Pre-requisites steps are completed and already deployed in production | Exports for products and transactions are required, as well as all the standard tracking events. |
| 2 | Pages | Define the pages where the WELCOME widgets will be integrated | Example:
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| 3 | Widgets | Define the WELCOME widgets to be integrated on each page and where they should appear on the page (if you decide that some widgets should not appear for all visitors, define the logic deciding when they will appear or not) | Example names:
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| 4 | Labels | Define the label of each of the WELCOME widgets in each language (the title that appears on top of the product slider) | Examples:
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| 5 | Integrate API + Configuration | Integrate Boxalino Narrative API and configure your widgets in the Boxalino Admin.
| As a result, you should be able to see the widgets appear in your dev/stage front-end showing valid products but without any relevant logic in the selection of the products. |
| 6 | Configure Widget Strategies | Define the strategy of each of the WELCOME widgets (first in prose and then by configuring the widget in the Boxalino Admin) | Boxalino can support you for the configuration of the widget strategies |
| 7 | Test & Deploy | Testing in your dev/stage environment and go-live | In case you have a separate prod and a stage account, make sure to copy your configuration in production before going live |
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