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Dynamic
So far, the only way you could be free from IT was by being static. By this, we mean that you could write static content on your home page, create a static landing page, or a static e-mail template, but you couldn’t create any new type of dynamism without your IT.X-bound
Don’t separate your campaigns in in-bound and out-bound activities. Instead, define X-bound automated campaigns that will be presented to your customers when they come or sent to them to make them come depending on the current state of their customer journey.Optimized
Didn’t you ever hope that you could have a real way to identify which banner in your home-page really brought over-performances , landing page, or promotion really caused a performance increase without the nightmare of complex multi-factor attribution? By running many configured and automated campaigns in parallel, you can learn which ones perform and which don’t in an objective way.Automated
With real-time Marketing, you can reduce the number of repetitive tasks and their duration per campaign by a factor 5 to 10. First you will be much faster to set-up new campaigns and you will also benefit from many fully automated campaigns. This is important because targeted marketing targetting your communication is of no little use if you are already struggling to create enough campaign material for the masses on a regular basis.Personalized
Once you are Dynamic, X-bound, Optimized, and Automated, then your personalization will be much more effective. Instead of sending personalized product recommendations that are not connected to your marketing campaign subject, you can instead leverage campaign and topic affinities to not only change the products that you show but the entire communication and content message you are presenting to your customers to engage with.
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How does Real-time marketing go beyond Targeted & Content Marketing?
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With Targeted Marketing, you can define relevant target segments and communicate more actively and timely with these segments, but you will be limited by the number of target segments you can manage. Most companies are already struggling to manage efficiently 5-10 segments over an extended period of time.
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With Content Marketing, you can create a large quantity of long-lasting content that will promote your e-shop to large audiences interested in specific topics and grow your inbound channel over time. But most companies fail to present the right piece of content at the right moment of the customer journey. It therefore mostly stays as limited to a valuable low-cost acquisition channel for new customers.
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With Real-time Marketing, your marketing team doesn’t need to define targeted campaigns anymore. Instead, the can set-up simple campaigns and connect them they can connect configured and automated campaigns to marketing automation journeys which will play out by themselves as both inbound and outbound activities and will connect the active campaigns as well as automatically identified trends called “topics” to identify campaigns and topic affinities so communicate them to your customers at the most relevant moment of their jourenyjourney.
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Why do I need to go into Real-time Marketing?
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