This report is a dashboard, mixing 6 different key information about your Visitor Journey Product Widget & Page Optimizer (WPO) performance (by default over the last 30 days). It is connected mainly to the first row of WPO of Boxalino (level 1) about products:
Section description | Type | Position | |||
|---|---|---|---|---|---|
| 1 | Sales, Revenue (and Margin) per Gender, Age and Region | Time charts & WPO Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin | Pie charts | 1st rowcolumn | |
| 2 | Active Customers, Sales, Revenue (and Margin) per Lifetime Orders and Lifetime Revenue | Pie charts | 2nd row (left) | ||
| 3 | Share of revenue of New VS Existing Customer | Area chart | 2nd row (center) | ||
| 4 | Number of Identified Session per traffic channel | Time chart | 2nd row (right) | ||
| 5 | Top-Revenue Customers (of the current period) | Time charts | 3nd row (left) | ||
| 6 | Revenue per product property (brand) by age and gender | Bubble Chart | 3rd row (right)AWARENESS : Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per WELCOME Widget (home page) | Time charts | 2nd column |
| 3 | CONSIDERATION : Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per SEARCH/NAVI Widget (search, navigation, …) | Time Charts | 3rd column | ||
| 4 | EVALUATION : Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per UP-SELL Widget (product recommendations on pdp) | Time Charts | 4th column | ||
| 5 | LOYALTY: Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per RE-BUY Widget | Time Charts | 5th column | ||
| 6 | PURCHASE: Displays, Clicks, Click Unique Purchases, Click Revenue and Click Margin per PURCHASE Widget | Time Charts | 6th column |
Reporting Metrics
Name | Abbreviation | Optional | Sections | ||
|---|---|---|---|---|---|
Orders Displays Metric | Orders | 1.1, 2.2, 5, 6 | Revenue Metric | Revenue | 1.2, 2.3, 3, 5 |
Margin Metric | Margin | YES | 1.3, 2.4, 5 | Active Customers | Active Cust. | 2.1 | Identified Sessions | Identified S. | 4 | Lifetime Orders | LTO, LT Orders | 5 | Lifetime Revenue | LTR, LT Rev. | 5 |
Lifetime Order Quantity | LTQ, LT Qty | YES | 5 | ||
Lifetime Margin | LTM, LT Marg. | YES | 5 | ||
Displays |
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Clicks Metric | Clicks |
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Click Unique Purchases Metric | Click Unique Purchases, Click UPs |
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Click Revenue Metric | Click Revenue, Click $ |
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Click Margin Metric | Click Margin, Click M. |
Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
Customer GenderWPO SegmentGender | WPO | 1, 5, 6 |
Customer Decade | Decade | 1, 6 |
Customer Region | C. Region | 1, 5 |
Lifetime Orders Level | LTO, LT Orders L. | 2 |
Lifetime Revenue Level | LTR, LT Rev. L. | 2 |
New Customer Segment | New Cust. | 3 |
Existing Customer Segment | Existing Cust. | 3 |
Traffic Channel | Channel | 4 |
Customer ID | C. ID | 5 |
Customer Age | Age | 5 |
First Order Date | First Ord. | 5 |
Last Order Date | Last Ord. | 5 |
Product Property Value | P.P. Value | |
Widget Segment | Widget | 2-6 |
Reporting Filters
Name | Abbreviation | Default value | Sections | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Customer ID | C. ID | Customer Parameter Name | C. Parameter | Customer Paramatere Value | C. Param-Value | Customer Owners | C. Owner | Product Property Name | P.P. Name | brand | 6Device Category | Device |
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Traffic Channel | Channel |
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Session Language | Language |
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Returning Visitor | Returning |
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