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Optimization | Dependencies | Comments | |
|---|---|---|---|
| 1 | Test on all active widgets : | any of the WPO active | Before anything else, we recommend to identify what are the top-performing best-selling algorithms |
| 2 | Test on all active widgets : | any of the WPO active | Quite rapidly, we recommend to optimize the listing ranking / recommendations with Click-Through and Buy-Through self-learning |
| 3 | Test on all active widgets : | any of the WPO active | Test the effect of real-time personalization on all your widgets |
| 4 | Test on all active widgets : | any of the WPO active | Test the effect of purchase-history personalization on all your widgets |
| 5 | Test on UP-SELL, CROSS-SELL: | UP-SELL or CROSS-SELL active | Test the effect of smart similarities and cross-selling algorithms on your recommendations on the Product Detail Page and Basket |
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Optimization | Dependencies | Comments | ||||
|---|---|---|---|---|---|---|
| 1 | Roll-out standard recommendations: WELCOME, UP-SELL, CROSS-SELL, RE-BUY | any of the WPO active | considering that either SEARCH/NAVI or at least one recommendation is active, it is quite easy to activate other standard recommendation cases | |||
| 2 | Integrate PRESENT (Dynamic Layout on start page) | WELCOME active | See a live example with Qualipet | 3Display CROSS-SELL also as an overlay the add to cart click | CROSS-SELL active | Typically brings 5-10x more clicks and buy-throughs than if only on the basket page |
| 3 | Optimize the Search Autocomplete Experience | SEARCH/NAVI active | ||||
| 4 | Optimize your product listing facets | SEARCH/NAVI active | See cool examples at Flaschenpost.ch and Lehner-versand.ch | |||
| 5 | Integrate TELL (Dynamic Layout on Product Listing Pages) with Listing Injections | SEARCH/NAVI active | See live example on PerfectHair.ch (and zubi.swiss) | 4|||
| 6 | Integrate PRESENT (Dynamic Layout on start page) | WELCOME active | See a live example with Qualipet | |||
| 7 | Integrate PROFILE (Ask questions and promote surveys) | any of the WPO active | requires SEARCH/NAVI active IF to be done as injection in listing |
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