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Optimization | Dependencies | Comments | |
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1 | Roll-out standard recommendations: WELCOME, UP-SELL, CROSS-SELL, RE-BUY | any of the WPO active | considering that either SEARCH/NAVI or at least one recommendation is active, it is quite easy to activate other standard recommendation cases |
2 | Test on all active widgets : | any of the WPO active | Before anything else, we recommend to identify what are the top-performing best-selling algorithms |
3 | Test on all active widgets : | any of the WPO active | Quite rapidly, we recommend to optimize the listing ranking / recommendations with Click-Through and Buy-Through self-learning |
4 | Test on all active widgets : | any of the WPO active | Test the effect of real-time personalization on all your widgets |
5 | Test on all active widgets : | any of the WPO active | Test the effect of purchase-history personalization on all your widgets |
6 | Test on UP-SELL, CROSS-SELL: | UP-SELL or CROSS-SELL active | Test the effect of smart similarities and cross-selling algorithms on your recommendations on the Product Detail Page and Basket |
7 | Optimize Search Term Relevance (STR) | SEARCH/NAVI active | right away, you can define different weights on different search fields and after a few months you typically have enough “per search terms” statistics to go beyond the global PCS - Widget Display $Value Self-Learning ) |
Type 2 - Expand your reach
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