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Optimization

Dependencies

Comments

1

Roll-out standard recommendations: WELCOME, UP-SELL, CROSS-SELL, RE-BUY

any of the WPO active

considering that either SEARCH/NAVI or at least one recommendation is active, it is quite easy to activate other standard recommendation cases

2

Test on all active widgets :
PCS - Smart Bestsellers

any of the WPO active

Before anything else, we recommend to identify what are the top-performing best-selling algorithms

23

Test on all active widgets :

PCS - Widget Display $Value Self-Learning

any of the WPO active

Quite rapidly, we recommend to optimize the listing ranking / recommendations with Click-Through and Buy-Through self-learning

34

Test on all active widgets :

Visitor Journey Personalization (VJP)

any of the WPO active

Test the effect of real-time personalization on all your widgets

45

Test on all active widgets :
CJP - Collaborative Filtering on Purchases
CJP - Purchases > Collaborative Filtering Bought By the Same Customer

any of the WPO active

Test the effect of purchase-history personalization on all your widgets

56

Test on UP-SELL, CROSS-SELL:
PCC - Context Products > Discovery Tags
PCC - Context Products > Collaborative Filtering Bought/Viewed/Basketed Together

UP-SELL or CROSS-SELL active

Test the effect of smart similarities and cross-selling algorithms on your recommendations on the Product Detail Page and Basket

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Optimization

Dependencies

Comments

1

Roll-out standard recommendations: WELCOME, UP-SELL, CROSS-SELL, RE-BUY

any of the WPO active

considering that either SEARCH/NAVI or at least one recommendation is active, it is quite easy to activate other standard recommendation cases

2

Display CROSS-SELL also as an overlay the add to cart click

CROSS-SELL active

Typically brings 5-10x more clicks and buy-throughs than if only on the basket page

32

Optimize the Search Autocomplete Experience

SEARCH/NAVI active

The 10 Winning Interaction Steps of eCommerce Search

Winning Interactions Search - Walk-through

43

Optimize your product listing facets

SEARCH/NAVI active

See cool examples at Flaschenpost.ch and Lehner-versand.ch

54

Integrate TELL (Dynamic Layout on Product Listing Pages) with Listing Injections

SEARCH/NAVI active

See live example on PerfectHair.ch (and zubi.swiss)

65

Integrate PRESENT (Dynamic Layout on start page)

WELCOME active

See a live example with Qualipet

76

Integrate PROFILE (Ask questions and promote surveys)

any of the WPO active

requires SEARCH/NAVI active IF to be done as injection in listing

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