Roll-out standard recommendations: WELCOME, UP-SELL, CROSS-SELL, RE-BUY

any of the WPO active

considering that either SEARCH/NAVI or at least one recommendation is active, it is quite easy to activate other standard recommendation cases

Test on all active widgets :
PCS - Smart Bestsellers

any of the WPO active

Before anything else, we recommend to identify what are the top-performing best-selling algorithms

Test on all active widgets :

PCS - Widget Display $Value Self-Learning

any of the WPO active

Quite rapidly, we recommend to optimize the listing ranking / recommendations with Click-Through and Buy-Through self-learning

Test on all active widgets :

Visitor Journey Personalization (VJP)

any of the WPO active

Test the effect of real-time personalization on all your widgets

Test on all active widgets :
CJP - Collaborative Filtering on Purchases
CJP - Purchases > Collaborative Filtering Bought By the Same Customer

any of the WPO active

Test the effect of purchase-history personalization on all your widgets

Test on UP-SELL, CROSS-SELL:
PCC - Context Products > Discovery Tags
PCC - Context Products > Collaborative Filtering Bought/Viewed/Basketed Together

UP-SELL or CROSS-SELL active

Test the effect of smart similarities and cross-selling algorithms on your recommendations on the Product Detail Page and Basket

Optimize Search Term Relevance (STR)

SEARCH/NAVI active

right away, you can define different weights on different search fields and after a few months you typically have enough “per search terms” statistics to go beyond the global PCS - Widget Display $Value Self-Learning )

Integrate GA4 with BigQuery

data exports & tracker active

Integrate Google Ads with BigQuery

data exports & tracker active

Display CROSS-SELL also as an overlay the add to cart click

CROSS-SELL active

Typically brings 5-10x more clicks and buy-throughs than if only on the basket page

Extend or replace your Google Shopping Feed

data exports & tracker active

Optimize your Google Shopping with performance-based campaigns

Google Shopping Feed (previous point)

Optimize the Search Autocomplete Experience

SEARCH/NAVI active

The 10 Winning Interaction Steps of eCommerce Search

Winning Interactions Search - Walk-through

Optimize your product listing facets

SEARCH/NAVI active

See cool examples at Flaschenpost.ch and Lehner-versand.ch

Integrate TELL (Dynamic Layout on Product Listing Pages) with Listing Injections

SEARCH/NAVI active

See live example on PerfectHair.ch (and zubi.swiss)

Integrate PRESENT (Dynamic Layout on start page)

WELCOME active

See a live example with Qualipet

Integrate PROFILE (Ask questions and promote surveys)

any of the WPO active

requires SEARCH/NAVI active IF to be done as injection in listing