Unique Products Metric

Unique Products

1

Cost Metric

Cost

1, 2, 3, 4

Clicks Metric

Clicks

1, 2, 3, 4

Cost per Click Metric

Cost per Click

1, 2, 3, 4

Conversions Metric

Conversions

1, 2, 3, 4

Session Conversion Rate

S:CR, Session CR

1, 2, 3, 4

Cost per Conversion Metric

Cost per Conversion

1, 2, 3, 4

In Scope %

In Scope

1, 2, 3, 4

Online Revenue Metric

Online Revenue, Online $

1, 2, 3, 4

Online Revenue Return Metric

O. Rev. Return

1, 3

Online Revenue Return %

O. Rev. Return %

1, 2, 3, 4

Online Margin Metric

Online Margin

1, 2, 3, 4

Online Margin Return Metric

O. Marg. Return

1, 3

Online Margin Return %

O. Marg. Return %

1, 2, 3, 4

Unique Purchases Metric

UPs

YES

1, 3

Unique Purchases %

UPs %

YES

1, 3

Transaction Quantity Metric

Transaction Qty

YES

1, 3

Product Quantity Metric

Product Qty

YES

1, 3

Quantity %

Qty %

YES

1, 3

Click Revenue %

Click Rev. %

YES

1, 3

Click Margin %

Click Marg. %

YES

1, 3