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Name

Abbreviation

Optional

Sections

Transactions Metric

Transactions

1.1, 2.2, 5, 6

Revenue Metric

Revenue, $

1.2, 2.3, 3, 5

Margin Metric

Margin, M.

YES

1.3, 2.4, 5

Active Customers

Active Cust. , A:Customers

2.1

Identified Sessions

Identified S.

4

Lifetime Transactions

LTT, LT Transactions, LT:T

5

Lifetime Revenue

LTR, LT Rev., LT:$

5

Lifetime P Transaction Quantity

LTQ, LT Qty, LT:Q

YES

5

Lifetime Margin

LTM, LT Marg. LT:M

YES

5

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