This report is a dashboard, mixing 6 different key information about your Visitor Journey performance (by default over the last 30 days). It is connected mainly to the first row of WPO of Boxalino (level 1) about products:
Section description | Type | Position | |||
|---|---|---|---|---|---|
| 1 | Sales, Revenue (and Margin) per Gender, Age and Region | Time charts & WPO Displays, Clicks, Click Orders and Click Revenue | Pie charts | 1st row | |
| 2 | Active Customers, Sales, AWARENESS : Displays, Clicks, Click Orders, Click Revenue (and Click Margin) per Lifetime Orders and Lifetime RevenuePie WELCOME Widget (home page) | Time charts | 2nd, 3rd, 4th and 5th row (very left) | ||
| 3 | Share of revenue of New VS Existing Customer | Area chart | 2nd row (center) | ||
| 4 | Number of Identified Session per traffic channel | Time chart | 2nd row (right) | ||
| 5 | Top-Revenue Customers (of the current period) | Time charts | 3nd row (left) | ||
| 6 | Revenue per product property (brand) by age and gender | Bubble Chart | 3rd row (CONSIDERATION : Displays, Clicks, Click Orders, Click Revenue (and Click Margin) per SEARCH/NAVI Widget (search, navigation, …) | Area charts | 2nd, 3rd, 4th and 5th row (left) |
| 4 | EVALUATION : Displays, Clicks, Click Orders, Click Revenue (and Click Margin) per UP-SELL Widget (product recommendations on pdp) | Area charts | 2nd, 3rd, 4th and 5th row (center) | ||
| 5 | LOYALTY: Displays, Clicks, Click Orders, Click Revenue (and Click Margin) per RE-BUY Widget | Area charts | 2nd, 3rd, 4th and 5th row (right) | ||
| 6 | PURCHASE: Displays, Clicks, Click Orders, Click Revenue (and Click Margin) per PURCHASE Widget | Area charts | 2nd, 3rd, 4th and 5th row (very right) |
Reporting Metrics
Name | Abbreviation | Optional | Sections | ||
|---|---|---|---|---|---|
Orders Displays Metric | Orders | 1.1, 2.2, 5, 6 | Revenue Metric | Revenue | 1.2, 2.3, 3, 5 |
Margin Metric | Margin | YES | 1.3, 2.4, 5 | Active Customers | Active Cust. | 2.1 | Identified Sessions | Identified S. | 4 | Lifetime Orders | LTO, LT Orders | 5 | Lifetime Revenue | LTR, LT Rev. | 5 |
Lifetime Order Quantity | LTQ, LT Qty | YES | 5 | ||
Lifetime Margin | LTM, LT Marg. | YES | 5 | ||
Displays |
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Clicks Metric | Clicks |
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Click Orders |
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Click Revenue |
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Click Margin | YES |
Reporting Dimensions
Name | Abbreviation | Sections |
|---|---|---|
Customer GenderWidget SegmentGender | Widget | 1, 5, 6 |
Customer Decade | Decade | 1, 6 |
Customer Region | C. Region | 1, 5 |
Lifetime Orders Level | LTO, LT Orders L. | 2 |
Lifetime Revenue Level | LTR, LT Rev. L. | 2 |
New Customer Segment | New Cust. | 3 |
Existing Customer Segment | Existing Cust. | 3 |
Traffic Channel | Channel | 4 |
Customer ID | C. ID | 5 |
Customer Age | Age | 5 |
First Order Date | First Ord. | 5 |
Last Order Date | Last Ord. | 5 |
Product Property Value | P.P. Value | |
WPO Segment | WPO | 2-6 |
Reporting Filters
Name | Abbreviation | Default value | Sections | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Customer ID | C. ID | Customer Parameter Name | C. Parameter | Customer Paramatere Value | C. Param-Value | Customer Owners | C. Owner | Product Property Name | P.P. Name | brand | 6Device Category | Device |
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Traffic Channel | Channel |
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Session Language | Language |
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Returning Visitor | Returning |
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