	Section description	Type	Position
1	Sales, Revenue (and Margin) per Gender, Age and Region	Time charts & Pie charts	1st row
2	Active Customers, Sales, Revenue (and Margin) per Lifetime Orders and Lifetime Revenue	Pie charts	2nd row (left)
3	Share of revenue of New VS Existing Customer	Area chart	2nd row (center)
4	Number of Identified Session per traffic channel	Time chart	2nd row (right)
5	Top-Revenue Customers (of the current period)	Time charts	3nd row (left)
6	Revenue per product property (brand) by age and gender	Bubble Chart	3rd row (right)

Reporting Metrics

Name	Abbreviation	Optional	Sections
Orders Metric	Orders		1.1, 2.2, 5, 6
Revenue Metric	Revenue		1.2, 2.3, 3, 5
Margin Metric	Margin	YES	1.3, 2.4, 5
Active Customers	Active Cust.		2.1
Identified Sessions	Identified S.		4
Lifetime Orders	LTO, LT Orders		5
Lifetime Revenue	LTR, LT Rev.		5
Lifetime Order Quantity	LTQ, LT Qty	YES	5
Lifetime Margin	LTM, LT Marg.	YES	5

Reporting Dimensions

Name	Abbreviation	Default value	Sections
Customer ID	C. ID
Customer Parameter Name	C. Parameter
Customer Paramatere Value	C. Param-Value
Customer Owners	C. Owner
Product Property Name	P.P. Name	brand	6

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