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The relevance with the main product of the PDP is important here, especially for online marketing campaign visitors landing on the PDP. Therefore, instead of “simply” showing manually defined accessories or the top-selling product of the product’s category, you can offer a meaningful logic of what makes other products good alternatives (similar products) or good cross-selling options. Therefore, many of the first Best Practices are from the group Product & Content Context (PCC).
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It might be confusing why we speak about cross-selling in this WPO while there is another WPO called “CROSS-SELL”. The reason is that the UP-SELL WPO covers all the widgets appearing on the PDP directly, while the CROSS-SELL WPO covers all widgets appearing on the basket page on an overlay after the user clicks on the add-to-basket button. |
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