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The WELCOME widgets typically are displayed with a label (title) on top and a slider or product recommendations (with left and right arrows) as documented as “product slider” in the https://boxalino.atlassian.net/wiki/spaces/BPKB/pages/57671688/Check-list+empower+your+Website+Layout+with+Narratives#Layout-Blocks-(Templates)-Check-list. There might be several blocks on the page, one below each other, or in different sections of the page.

Key focus:

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Visitor Journey Personalization (VJP)

Personalization is important here because your start pages have a very broad context (on your home page, every product of your e-shop might be considered, while on a search or category page, only the product matching the search or the category are in context). Therefore, instead of “simply” showing your global top-sellers, current promotions, or novelties, you can instead (or in addition) select products matching the prior click and purchase behavior of each visitor individually. But as many visitors might not be logged in, we recommend putting more focus (at least at first) on the Visitor Journey Personalization (VJP).

Related WPOs

The WELCOME WPO belongs to the AWARE customer journey step (first column of the diagram above) and corresponds to LEVEL 1 as it is solely about products and not other types of content: combine it with PROMOTE, READ to also support recommendations of other types of content like banners or blog articles and use it within a smart, personalized and dynamic layout with PRESENT.

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