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WPO is a list of widgets, each widget provides real-time layout & content to the front-end of your
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touch points (web-site, e-mail, ...).
A TPO WPO is a list of widgets which all play a role in a specific part of your Touch Points touch points (e.g.: e-shop front-end).
For example, your in-site search (SEARCH), product recommendations on the basket page (CROSS-SELL) or the full layout of your landing pages (PRESENT) are all TPOsWPOs.
The widgets of the TPOs WPOs define a strategy for this widget. The strategy is the logic behind the dynamic content returned in the widget (e.g.: the logic to select the right products for your cross-selling or the right search results ranking).
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