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Dynamic
So far, the only way you could be free from IT was by being static. By this, we mean that you could write static content on your home page, create a static landing page, or a static e-mail template, but you couldn’t achieve that by setting up an automated campaign with dynamic content create any new type of dynamism without your IT.X-bound
Don’t separate your campaigns in in-bound and out-bound activities. Instead, define X-bound automated campaigns that will be presented to your customers when they come or sent to them to make them come depending on their customer journey.Optimized
Didn’t you ever hope that you could have a real way to identify which banner in your home-page really brought over-performances without the nightmare of complex multi-factor attribution? By running many automated campaigns in parallel, you can learn which ones perform and which don’t in an objective way.Automated
With real-time Marketing, you can reduce the number of repetitive tasks and their duration per campaign by a factor 5 to 10. This is important because targeted marketing is of no use if you are already struggling to create enough campaign material for the masses on a regular basis.Personalized
Once you are Dynamic, X-bound, Optimized, and Automated, then your personalization will be much more effective. Instead of sending personalized product recommendations that are not connected to your marketing campaign subject, leverage campaign and topic affinities to not only change the products that you show but the communication and content message you are presenting to your customers to engage with.
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